Elevate your Marketing IQ

As Gen Alpha redefines societal norms and values, marketers must adapt their strategies to resonate with this influential demographic now. Don"t miss this opportunity to gain insights into the future of purpose-driven marketing and authentic advertising that will revolutionize the way you engage with Gen Alpha (girls) and their vast circle of influence to drive meaningful impact for your brand!

Yatisha Forde
Sr. Director, Insights and Thought Leadership
ANA and SeeHer

In an era where global challenges demand innovative solutions, brands with purpose can drive meaningful change. Explore how ETS leveraged a storied reputation to amplify its social impact.

Michelle Froah
Chief Marketing and Innovation Officer
ETS

Three lifelong friends, known as the "Dudes" and the co-founders of DUDE Wipes, founded the flushable wipe brand taking on Big TP. Despite becoming a Shark Tank darling and one of the fastest-growing brands in men’s hygiene, DUDE Wipes’ fearless marketing pursuit has led to market share gains, increased awareness and significant sales increases, all while maintaining their unique brand personality. In this session, learn their secrets to punching above their weight including, saying yes to unconventional opportunities and how to take calculated risks that pay off, how to build an in-house and external marketing team to develop content at speed and scale (their award winning Super Bowl takeover with Travis Kelsey and Taylor Swift as an example), and why strategic partnerships (like the NFL, Nascar, Pat MacAfee and more) are critical to growth.

Ryan Meegan
Chief Marketing Officer
DUDE Wipes

This session will feature an overview of “state of the state” of creativity as a business driver in the context of how ‘brand’ is evolving and the challenges facing marketing – from CMO influence in their businesses, to the struggle to find a sustainable business model for agencies, to the dominance of performance marketing techniques, and more. This session will also showcase two digital-first brand who will uncover why and how brand and creativity matter within their organizations and how they are critical business drivers for their companies.

Ann Marie Kerwin
Americas Editor
WARC

Kory Marchisotto
Chief Marketing Officer
e.l.f. Beauty

Jasmine Taylor
Head of Consumer Marketing
Instacart

Dr. Marcus Collins
Best-Selling Author
FOR THE CULTURE

Life is rich with inspiring moments that matter everyday. And advertising can shine the light on some of those moments and a brand idea can makes those moments more memorable and more meaningful which can drive growth. Procter & Gamble provides products that people use daily. And those products offer huge opportunities, because everyday moments are rich with creative inspiration that drives growth. In this session, learn how the world’s largest advertiser finds inspiration for growth in the everyday.

Marc S. Pritchard
Chief Brand Officer
The Procter & Gamble Company

In this session, the Chief Digital & Marketing Officer at L’Oreal Groupe will uncover the key catalysts for future growth and detail their strategy to Augment marketing with creativity, founded on a strong digital & tech core.

Asmita Dubey
Chief Digital and Marketing Officer
L’Oréal Groupe

With Election Day just around the corner, what can marketers learn from political campaigns? This session will offer a framework on how political campaigns position their candidates as brands and provide commercial examples for how marketers can do the same.

Mark Penn
Chairman and CEO
Stagwell

Join Aron North, CMO and Commercial Owner at Mint Mobile, and Andrew Fried, SVP of Direct to Consumer, as they reveal the secrets behind driving hypergrowth in today’s competitive landscape. In this dynamic session, you"ll discover how to build a hypergrowth culture that balances brand-building for long-term loyalty with immediate sales impact. Learn strategies to ensure your company thrives by making your value proposition irresistible, setting high growth standards, and consistently exceeding them.

Aron North
Chief Marketing Officer
Mint Mobile

Andrew Fried
Senior Vice President, DTC
Mint Mobile

The chief executive of one of the world’s biggest marketing festivals shares his thoughts on the importance of creativity and being an accessible leader.

Simon Cook
Chief Executive Officer
LIONS

The past two years have been a whirlwind of change. AI is remaking the work we do as marketers. As both a producer and consumer of AI solutions, Google is committed to being "Customer Zero" for its own tools. In this keynote, Sarah Kennedy will share lessons from Google"s journey embedding AI into the fabric of our own strategic marketing and the impact this has had on growth and productivity.

Sarah Kennedy
Vice President, Global Demand & Growth Marketing, Google Cloud
Google

We all know AI is the frontier, Responsible AI is still wildly undefined making it the frontier of the frontier. Over the past few years, principles around developing AI responsibly have proliferated and, for the most part, there is overwhelming agreement on the need to prioritize issues like transparency, fairness, accountability, privacy, and security. This session will uncover Microsoft’s building blocks for their Responsible AI initiative and give you a new conversation to have with both your organization and your customers leadership teams.

Buddy Phillips
Senior Director of Sales Enablement and Responsible AI Lead, Americas
Microsoft

This session will feature how Mars, a family-owned business for over a century, is transforming the way they build iconic brands through innovation and personalized consumer experiences as an engine for growth and value creation and will offer an exclusive look into how Mars is embracing the future of consumer engagement by respecting fundamentals. This session will highlight their journey to create brand worlds for the future that leverage cutting-edge technology to build relationships and inviting fans and communities to co-create; utilizing personalization at scale creating experiences no dead-ends; and using generative AI and data-driven tools to win the consumer and pet parent journeys.

Gülen Bengi
Lead Chief Marketing Officer, Mars & Chief Growth Officer, Mars Snacking
Mars, Incorporated

Join us for a fireside chat with Adobe as they share how they are accelerating time to market, enhancing productivity, and driving revenue growth with the latest innovations. The discussion will include strategies to optimize the content supply chain by transforming current ways of working across people, processes, and leverage GenAI technology to ensure your marketing stands out and delivers a distinct, compelling brand message.

Hannah Elsakr
Founder, Firefly for Enterprise ,VP, New Business Ventures
Phil Pallen

Brand Strategist and Consultant
Phil Pallen Collective, LLC

Did you know that in 2024, a staggering 46% of marketers highlight control as the primary driver behind their clean room strategy? This underscores the growing importance of maintaining control over signals while leveraging their power for strategic decision-making. Control of customer data starts with data standards. When robust standards are implemented, advertisers typically experience a substantial 31% increase in their advertising effectiveness. Data clean room offerings today have evolved substantially to deliver better standards for advertisers looking to improve outcomes and maintain more control over their customer’s data. In this session we will explore the latest trends in how advertisers are leveraging data while maintaining control over their customer records for safe and effective use in advertising campaigns.

Emily Love
Senior Tech Lead
Amazon

Gen AI Large Language Models (LLMs) are the new influencers. These foundation models will shape opinion and action as they scale beyond the c500 million people who already interact with them every month. Smart brands are optimizing their marketing to meet LLM preferences because they recognize that these models will determine which products people see and compare. Find out how optimizing for LLMs creates a radically different perspective on your audiences, assets, and outcomes.

Jack Smyth
Chief Solutions Officer, AI Planning and Insight
Jellyfish

The rise of flexible and artificial intelligence is reshaping the expectations of both employers and employees. While employers are focused on achieving growth and innovation, employees are seeking greater autonomy and a deeper sense of fulfillment. With only a small percentage of employees reporting a healthy work-life balance, it’s evident that companies must bridge this gap. Learn how marketers are evolving into orchestrators of this delicate balance and discover the enduring principles that continue to shape successful B2B brand and marketing strategies. Beyond algorithms and data points, it is the human touch that fosters trust, drives loyalty, and ultimately closes deals. As the future of work unfolds, successful marketers will be those who adeptly blend technological prowess with human-centered brands. Join HP Inc.’s CMO Antonio Lucio to discover how companies can create a future where technology drives both growth and fulfillment while staying purposeful and standing the test of time.

Antonio Lucio
Chief Marketing and Corporate Affairs Officer
HP, Inc.

In this keynote, the Chief Marketing and Growth Officer of AT&T will share insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.

Kellyn Smith Kenny
Chief Marketing and Growth Officer
AT&T

This webinar will help B2B marketers prepare their 2025 marketing strategy beyond the traditional channels. Attendees will walk away with an understanding of how to use a variety of strategies and make engaging creative to help them succeed into the new year and beyond.

Eric Hatzenbuhler
Director of Performance Marketing
MNTN

Ronnie Duke
Senior Manager, Marketing Ops & Campaigns
Postman

Infosys is a multinational information-technology giant which was recently named one of the world's most valuable brands by Kantar. In this keynote, learn how this groundbreaking company is leading with creativity and driving positive social impact through the business of B2B marketing.

Sumit Virmani
EVP and Global Chief Marketing Officer
Infosys