Thank You
Thank you to our speakers, hosts, and everyone who attended the 2023 B2B Marketing Conference!
Videos and Presentations
Available conference materials, presentations, and videos can be accessed and viewed through the Agenda.
Save the Date
For the 2024 ANA Masters of B2B Marketing Conference, June 12 – 14, 2024 in Naples, Fla.!
Go Further
Stay informed on the latest news and trends in B2B, B2C, social impact, and the wider marketing industry with ANA magazine.
About the Conference
December 4 – 5, 2023 | Virtual
Faster. Better. More Productive. These are the challenges facing today's marketers. With the advent of generative A.I. and other technologies, now's the time to power every moment of customer engagement with efficiency and by connecting with a human touch.
The 2023 B2B Marketing Conference shed light on practical applications and strategies along with a foundational approach to addressing these challenges, such as adapting to ever-changing buyer behavior, achieving differentiation, and implementing creative marketing strategies.
The 2023 ANA B2B Marketing Conference in Two Minutes
Relive the best of this year's conference in this brief overview.
Highlighted speakers include:
- Dean Aragon, CEO and Vice-Chairman of Shell Brands International, Shell
- Mauricio Ferreira, Business Applications General Director for Latin America and Caribbean, Microsoft
- Jose Gorbea, Global Head of Brands, Agencies, and Sustainability Innovation, HP, Inc.
- Lynn Teo, CMO, Northwestern Mutual
Hosts and Speakers
Dean Aragon
CEO & Vice-Chairman - Shell Brands International AG
Shell
Holden Bale
Global Head of Experience & Commerce
Merkle
Michael Berberich
Senior Director, Content Strategy & Marketing Futures
ANA
Chris Blohm
Senior Vice President, Performance Marketing
Anteriad
Tiffani Bova
Global Growth Evangelist
Formerly of Salesforce
Lou Cohen
Director, Digital Marketing and Demand Generation Leader, EY
Adjunct Professor, Baruch College, CUNY, Yeshiva University
Stephanie Crockett
President and Chief Executive Officer
Mower
Sonia David
Vice President, Business Marketing Practice
ANA
Angela Duerr
Senior Account Director
Mower
Alfred Dupuy
Valuation & Strategy Director
Brand Finance
Mauricio Ferreira
Americas Business Applications Lead, SMB and Corporate
Microsoft
Heather Freeland
Chief Brand Officer
Adobe
Meredith Fuller
Managing Director, Demand Strategy
Marketbridge
Jose Gorbea
Global Head of Brands, Agencies, and Sustainability Innovation
HP, Inc.
Ann Marie Gothard
VP, Global Corporate Media Relations
Henry Schein
Kristin Gower
Global President, B2B and Commerce
EssenceMediacom
Phillip Jackson
CEO and Co-Founder
Future Commerce
Kendra Lewinski
Senior Brand Manager, B2B, Carhartt Company Gear
Carhartt
Roopa Maniktala
Marketing Program Director, Field Marketing
IBM
Jann Martin Schwarz
Founder of The B2B Institute and Senior Fellow
Nicola McDade
Global Marketing Director, Account-Based Marketing
London Stock Exchange Group
Laurence Newell
Managing Director, Americas
Brand Finance
Doug Novack
Managing Director, Business and Industrial Markets (B2B) Practice
Lynn Pina
Chief Marketing Officer
GeoBlue
Gina Reduto
SVP Client Strategy
NBCU
Jennifer Renaud
CMO
Masonite
Tom Stein
Chairman
Stein IAS
Minaz Tejani
Executive Client Director
twogether
Lynn Teo
CMO
Northwestern Mutual
Reuben Webb
Co-Chief Creative Officer
Stein IAS
Timothy Wiles
Director, Performance Marketing
Anteriad
Bill Zengel
Senior Vice President, Business Marketing Practice
ANA