Q&A
Defining the Rules of Engagement in B2B
Saima Rashid of 6sense talks about knowing when it's time for marketing to warm up an account and when to hand it off to sales
Saima Rashid enjoyed working with 6sense so much that when she was ready to make a move in the early 2020s, she reached out to the software company about any possibilities. Just a few years later Rashid is playing a lead role expanding the company's "unified revenue" model, which is built on aligning the sales and marketing teams and breaking down business silos.
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