Defining B2B Marketing Excellence
Put Your Best Work In the Industry's Most Powerful Spotlight!
The 2025 ANA B2 Awards will showcase the best peer-reviewed, most innovative, impactful, and groundbreaking B2B campaigns of 2024. Winning campaigns that enter the 2025 B2 Awards will get the recognition they deserve and are honored for setting the bar of excellence in Business-to-Business marketing.
This preeminent awards program is open to ANA member and non-member, both internal and external agencies, corporate marketing teams, media firms, and marketing solutions providers. Winners will be revealed at the B2 Awards Gala on June 3, 2025 at the 2025 ANA Masters of B2B Marketing Conference in Naples, Fla.
Insights from our 2024 Judges: Decoding B2 Excellence and What Makes a Campaign B2 Award Worthy
Discover what some of last year's B2 Award judges were specifically looking for in submissions and, in their words, what will set apart award-worthy campaigns from the rest. Gain a comprehensive understanding of the specific elements and strategic considerations they highlighted, and the insights on how to achieve the highest recognition in the competitive B2B marketing landscape.
“When you are looking for ideas to inspire you, look no further than the B2 winners. See what worked for them and then dig deep to find that nugget you can build a concept on that will resonate and deliver results for your client.”
- J. Archie Lyons IV, Creative Director and Sr. Market Professional at Caterpillar Inc. and B2 Awards winner
|
|
ANA B2 Awards Winners CircleYour winning work is celebrated, honored, and shared with ANA members throughout the year, starting with the B2 Awards Gala at the 2024 Masters of B2B Marketing Conference. From there, winning case studies will be shared through ANA.net and select winners will be invited to offer their insight and expertise at exclusive ANA events. |
Featured Top Award Categories
Members’ Choice: Best in Show
Meant to celebrate work of the highest level, the Members' Choice: Best in Show Award represents the winner of all the winners. A fraction of a point can separate competitors — and there's no second place in this category.
Top-scoring entries from across the general B2 Awards categories are submitted to the Top Awards Jury of ANA client-side marketer members who review, study, discuss, and debate the campaigns for consideration of this top honor, which acknowledges exceptional insight and creativity, and extraordinary business growth and results.
The B2B Institute (B2BI) Icon Award
This specialty award presented by the B2B Institute recognizes entrepreneurial, story-centered work focused on long-term value creation and brand building.
Industry Sector Spotlight Award: Banking and Financial Services
This specialty award puts the spotlight on B2B companies in a specific industry sector. Previously, this award featured companies in the Technology and Manufacturing sectors; this year, we are focusing on Business and Professional Services.
With some awards, you ask:
Are you good enough to win?
Get inspired by these and more award-winning campaigns available in our content library.
