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Master the Next Era of B2B Marketing
Save the Date
For the 2025 ANA Masters of B2B
Marketing Conference
June 2 – 4, 2025 in Naples, Fla.!
The 2024 ANA Masters of B2B Marketing Conference was attendees' gateway to mastering the next era of B2B marketing transformation, as they could engage with a diverse lineup of industry leaders and immerse themselves in insightful masterclasses. This event equipped attendees with the tools and knowledge necessary for success in today's dynamic business landscape.
Plus, attendees celebrated innovation and excellence alongside industry peers as we recognized the most impactful B2B marketing and advertising initiatives at the annual B2 Awards Dinner and Gala. More than 50 awards were presented, including the Members’ Choice Award, the only award selected by ANA client-side marketers. It honors the best campaign of 2023 as selected by the Top Jury and chosen from the highest-scoring entries.
See What You Missed
The 2024 ANA Masters of B2B Marketing Conference in Two Minutes
Relive the best of this year's conference in this brief overview.
Highlighted speakers include:
- Lou Aversano, Chief Brand and Marketing Officer, The Cigna Group
- Joy Jarrett, CMO, Guidehouse
- Deena Piquion, Chief Growth & Disruption Officer, Xerox
- Kate Rodgers, Global Brand Media Director, GE Healthcare
- Lynn Teo, CMO, Northwestern Mutual
- Anthony Toguchi, Head of Institutional Digital Marketing, Vanguard
Conference Speakers
Lou Aversano
Chief Brand and Marketing Officer
The Cigna Group
Kandace Barker
Head of B2B Strategy
Initiative
Linda Brunner
Senior Vice President, Head of IT Digital Customer Experience
Siemens Healthineers
Pierluigi Cumo
VP, B2B Marketing, North America
Michelin
Stephen Diorio
Managing Director
Revenue Enablement Institute
Craig Duxbury
Global President
Stein IAS
Charlie Echeverry
Founder, CEO
Black//Brown
David Edelman
Senior Lecturer of Business Administration Harvard Business School
Former CMO at Aetna, a CVS Health Company
Ann Marie Gothard
VP, Global Corporate Media Relations
Henry Schein
Amy Grucela
SVP of Strategy
Marketbridge
Joy Jarrett
CMO
Guidehouse
Dipti Kachru
Global Chief Marketing Officer
Broadridge Financial
Marc Keating
Chief Innovation Officer
Stein IAS
Jonathan Knowles
Founder
Type 2 Consulting
Roy Eduardo Kokoyachuk
Co-Founder and Principal
ThinkNow
Suzanne Kounkel
Global and US Chief Marketing Officer
Deloitte
Aaron Levin
Head of Technology Marketing
Mike Linton
Host
CMO Confidential Podcast
Bob Liodice
Chief Executive Officer
ANA
Jeff Lowe
Chief Commercial Officer
SMART Technologies
Lisa Maxwell
Vice President, B2B Marketing for Digital Partnerships
Mastercard
Kim McNeil-Downs
Managing Director, US Marketing Excellence Leader
Deloitte (2021 B2 Award Winner)
Eric Miller
Marketing Leader- Home Centers
Owens Corning
Roula Nasser
Chief Financial Officer
SMART Technologies
Laurence Newell
Managing Director, Americas
Brand Finance
Lorenzo Papa
SVP, Strategic Partnerships
Captivate
Lisha Perez
Partnership Lead, The B2B Institute
Trent Perrotto
VP, External Communications
Johnson Controls
Deena Piquion
Chief Growth & Disruption Officer
Xerox
Kate Rodgers
Global Brand Media Director
GE Healthcare
Debbie Schildkraut
VP, Business Marketing Practice
ANA
Mike Shea
Executive Vice President of Sales and Marketing
Dodge® Industrial
Lynn Teo
CMO
Northwestern Mutual
Anthony Toguchi
Head of Institutional Digital Marketing
Vanguard
Michael Treff
CEO
Code and Theory
Peter Weinberg
Founder
Evidenza.ai
Rob Whitney
Vice President, Marketing & Innovation
Univar Solutions
Bill Zengel
Senior Vice President, Business Marketing Practice
ANA
Conference Sponsors
Presenting Sponsor
General Sponsors
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