Thank You
Thank you to everyone who attended the 2020 ANA Masters of Marketing Conference!
Videos and Presentations
All available conference presentations and videos can be accessed through the Agenda.
Save the Date
Mark your calendars for the 2021 ANA Masters of Marketing Conference, October 5-8, 2021!
The 2020 ANA Masters of Marketing Conference in Three Minutes
Relive the best of the 2020 ANA Masters of Marketing Conference in this brief overview.
Highlighted speakers include:
- Mathilde Delhoume, Global Brand Officer, LVMH Holding Group
- Julia Goldin, EVP and Global Chief Marketing Officer, LEGO Systems, Inc.
- Marc Pritchard, Chief Brand Officer, The Procter & Gamble Co.
- Karen Walker, SVP and Chief Marketing Officer, Intel Corp.
- And more.
About the Conference
October 21-23, 2020 | A Virtual Experience
In 2020, the marketing and advertising industry faced unique and complex challenges that required creative thinking and collective action. At the 2020 ANA Masters of Marketing Conference: A Virtual Experience, CMOs from leading brands gave in-depth explorations of the elements of the ANA Growth Agenda. These growth champions shared their inspirational strategies and approaches to help brands and businesses navigate the difficult times and drive sustained success by presenting sessions around the year's theme, "Force for Good. Force for Growth."
Relive the conversation at #ANAmasters
Hosts and Speakers
Host:
Bob Liodice
CEO
ANA
Marc Pritchard
Chief Brand Officer
The Procter & Gamble Company
Chair
ANA Board of Directors
Kofi Amoo-Gottfried
VP, Marketing
DoorDash.com
Dean Aragon
CEO Shell Brands International and Global VP Brand
Shell
Lynne Biggar
EVP, Chief Marketing and Communications Officer
Visa Inc.
Carrie Brzezinski
Vice President, Head of ESPN CreativeWorks and ESPN Multimedia Sponsorship Integration
ESPN
Chelsea Campbell
Group Creative Director, Studio Resonate
Pandora
Frank Cooper III
Senior Managing Director and Global Chief Marketing Officer
BlackRock
Norman de Greve
Chief Marketing Officer
CVS Health
Corbin De Rubertis
SVP, Innovation
Meredith Corp.
Mathilde Delhoume
Global Brand Officer
LVMH Holding Group
Allison Dew
CMO and EVP
Dell Inc.
Ben Dumas
SVP, Digital
iNvolved Media
Esi Eggleston Bracey
COO and EVP, Beauty and Personal Care, Unilever NA
Unilever United States, Inc.
Carolyn Everson
VP, Global Business Group
Facebook
Pam Forbus
CMO
Pernod Ricard
Roger Gehrmann
Executive Creative Director, Studio Resonate
Pandora
Julia Goldin
EVP, Global Chief Marketing Officer
LEGO Systems, Inc.
Marie Gulin-Merle
Global VP, Ads Marketing
Google
Sarah Harms
VP, North American Agency Platform Lead
Xandr
Brett House
VP, Product Marketing
Neustar
Chris Jones
SVP and CMO
Casey's General Stores, Inc.
Jon Kaplan
Chief Revenue Officer
Pinterest
Christopher Karpenko
Executive Director, Brand Marketing
United States Postal Service
Lesya Lysyj
CMO
Boston Beer Company
Tim Mapes
SVP and Chief Marketing and Communications Officer
Delta Air Lines, Inc.
Jahid Mirza
EVP, Business Development and Capital Investment
Active International
Micah Moreau
VP, Growth Marketing
DoorDash
Ann Mukherjee
Chairman and CEO, North America
Pernod Ricard
Ryan Oliver
Senior Director, Twitter Next
Twitter
Peter Olsen
President, Ad Sales
A+E Networks
Michelle Peluso
SVP Digital Sales and Chief Marketing Officer
IBM
Ivan Pollard
SVP, Global Chief Marketing Officer
General Mills, Inc.
Marci Raible
VP, Global Media and Marketing Services
Campbell Soup Co.
Raja Rajamannar
Chief Marketing and Communications Officer and President, Healthcare
Mastercard
Manos Spanos
SVP Brand Marketing, Yogurt BU
Danone North America
Michelle St. Jacques
CMO
Molson Coors
Bobby Stephens
Partner and Principal
Deloitte
Gayle Troberman
President and Chief Marketing Officer
iHeartMedia
Jeremy Tucker
CMO
Planet Fitness
Deborah Wahl
Global CMO
General Motors
Karen Walker
SVP and Chief Marketing Officer
Intel Corp.
Jeffrey Weinstock
VP and Creative Director
Disney CreativeWorks
William White
CMO
Walmart
Michael Wiese
SVP, Branded Content, National Geographic Partners and Head of Nat Geo CreativeWorks
Disney CreativeWorks
All available conference videos and presentations can be accessed through the Agenda.
Related Resources
Discovering Brand Purpose
A playbook for uncovering the “why” of your business
Forward-thinking global marketers share how to define purpose, how to ensure that purpose is authentic, the challenges to overcome in defining purpose, and the benefits of being a purposeful brand, among other important topic areas. This insight-rich playbook provides valuable advice to help you maximize your understanding of “doing good business” and its significance to driving growth.
Marketing, Innovation, and Technology Survey Findings
Discover where ANA members are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.
CMO Interview Compendium
The impact of a global pandemic and recession, combined with racial injustice around the world, underscores the need for chief marketers to work together in the face of transformative change on a global scale. That’s why the ANA, in partnership with Cannes Lions and WARC, established the Global CMO Leadership Coalition. The compendium consists of one-on-one interviews with leading CMOs.
CoronaTV
Join author and consultant Joe Jaffe as he interviews CMOs and other Masters of Marketing Conference speakers on his daily streaming video show, CoronaTV. Plus, be sure to watch the CoronaTV After Show for extra conversation and discussion!
Conference Sponsors
“Highly informative and inspirational. Getting to hear first hand from big brands that we see everyday, understanding their challenges, strategies and wins really help us plan for the following year as we build our strategies.”
– 2019 Attendee
