Elevate your Marketing IQ

This workshop will teach participants how to use the Product Profitability Audit to clarify how to expand their product line to drive profit and identify strategic opportunities. It will build on the best practice approaches to product (and service) offer creation taught in “Profitable Product Creation and Optimization (101)” and walks participants through an actual profitability audit. Using the tools provided, brands identify where revenue is truly being generated in their existing product line in order to develop new products that increase revenue quickly.

Mary Czarnecki

Hear how Kevin Hart's global entertainment company Hartbeat brought its unmatched comedy and social expertise to its successful branded content campaign with P&G Venus razors.

Janina Lundy
EVP, Head of Marketing & Brand Strategy
Hartbeat

From partnering with the Grammy Award-winning pop icon Doja Cat to live-steaming product launches with pro athletes from the snowy slopes of Park City, JBL has always been a vanguard, pushing boundaries with cutting-edge audio products and partnering with like-minded artists and athletes who champion unfiltered expression. In this video, learn how JBL is activating within subcultures from snowboarding communities to college campuses and women's sports, as well as the impact back to the brand.

Katie Raymond
Director, Content and Paid Media
HARMAN International

In this video, Christopher Thomas-Moore, the Chief Digital Officer at Domino's, unveiled Domino's digital journey and shared how innovation, customer focus, and data-driven strategies can propel your brand to new heights.

Christopher Thomas-Moore
Chief Digital Officer
Domino's

While digital marketing serves as a phenomenal tool for emerging brands, its performance-based model alone can't keep up with the ambitions of growing omnichannel businesses. But when exactly is the right time to rebalance your marketing mix and where do you start? MANSCAPED's Chief Marketing Officer, Marcelo Kertész, discussed the brand's bold transition from performance marketing powerhouse to brand marketing machine.

Marcelo Kertész
CMO
MANSCAPED

Join Santiago Solutions Group and Target 10 for an insightful session on connecting with today’s LGBTQ+ consumer. Learn from the voices of LGBTQ+ and their Allies as they share their expectations of brands marketing to them. Discover essential strategies to avoid the "authenticity trap" and be seen as a brand for the LGBTQ+ community, rather than a Pride profiteer. This is the first of a two-part series of research-backed reports to help your brand engage inclusively and impactfully.

Esperanza Teasdale
VP/GM Hispanic Business Unit
PepsiCo Beverage

Maria Teresa LaSpisa
Sr Director, Marketing and Innovation
PepsiCo

Carlos Santiago
CEO and Chief Strategist
Santiago Solutions Group

Matt Tumminello
Founder and President
Target 10

The flood of research on Gen Z – and young adults more broadly – will tell you that they care deeply about inclusion. But it turns out, they’re also deeply skeptical of DEI in its current form, so a wrong move can have drastic consequences. How should brands capitalize on the inclusion opportunity authentically? In this session AIMM will highlight their newly released Gen Z educational fact pack, and Paco Collective will share the findings of their study that leverages an innovative methodology with Gen Zs across North to offer marketers provocative insights about this new generation of young people and the inclusive tactics that will capture their loyalty.

Mari Sanchez
Director of Special Projects
Paco Collective

Felipe Diaz-Arango
Head of Strategy and Inclusion
Paco Collective Rondre Ashford

Program Manager
AIMM

Join us for an insightful webinar as we delve into the heart of this enigma, tackling one of the most pressing concerns surrounding CDPs: their status as the ultimate source of truth. Are CDPs the sanctum of all customer data, or do other platforms such as Email Service Providers (ESPs) or Customer Relationship Management (CRM) systems hold equal or even greater sway?

Chris Marriott
President and Founder
Email Connect LLC

Matthew Mobley
President
Zeta CRM

Luke Ambrosetti
Senior Partner Solutions Engineer
Snowflake

Our expert speaker Matt Vernhout and our panel of industry leaders will share real-world examples, case studies, and practical tips to empower your marketing team to maximize your email marketing while navigating the recently announced Gmail and Yahoo accounts" new requirements. Don't miss this opportunity to learn how you and your team can make the most out of these changes as we move into 2024.

Matthew Vernhout
Principal Consultant
EmailKarma.net

Tam Bond
Head of Messaging Operations
Dotdigital

Paul Shriner
Co-Founder
AudiencePoint

Sal Tripi
VP, Digital Operations and Compliance
Publishers Clearing House

Greg Phipps
Head of Digital
Janie and Jack

This workshop delves into innovative ways to enhance employee engagement and strengthen organizational culture beyond monetary incentives. It starts with an introduction to the significance of employee engagement, highlighting benefits such as increased productivity, reduced turnover, and higher profitability. Attendees will leave with actionable ideas to improve onboarding, team building, flexibility, recognition, and empowerment, ultimately enhancing retention and maximizing employee potential.

Stan Phelps
Keynote Speaker and Workshop Facilitator
StanPhelpsSpeaks.com

During a panel discussion at the 2024 ANA Masters of B2B Marketing Conference, growth leaders from Dodge Industrial and Johnson Controls discussed the value of brand differentiation; new, more efficient organizational structures; and honest conversations about incentives and compensation.

Stephen Diorio
Managing Director
Revenue Enablement Institute

Trent Perrotto
VP, External Communications
Johnson Controls

Mike Shea
Executive Vice President of Sales and Marketing
Dodge^® Industrial

Discover how brands are tapping the passion and excitement surrounding sports to forge authentic connections with female audiences and consumers in the digital audio space and learn the insights and strategies needed to leverage the influential power of podcasts to connect with these audiences.

Jordan Robinson
Journalist and Co-Host
Queens of the Court: A WNBA podcast

Katie Stone
Director, Sports Strategy
Audacy

Jennie Platt, CMO of TD Bank, shared TD's upcoming Pride campaign, specifically focused on the bank's work to create safe spaces and support mental health and housing efforts within the LGBTQ2+ community, and Steve Garibell, VP of community business development, shared how TD Bank goes above and beyond the call of duty to support the community all-year round.

Jennie Platt
CMO
TD Bank

Steven Garibell
VP of community business development
TD Bank

At TOMS, giving back isn't just a gesture — it's a commitment woven into the fabric of our brand. TOMS proudly dedicates ⅓ of its profits for good — including forming deep partnerships with community organizations like Brave Trails to uplift and empower LGBTQ+ youth. In this session, uncover the power of storytelling, partnership, and shared purpose in driving meaningful change and fostering a future where everyone can thrive.

Becky Kent
Vice President of Impact
TOMS

Jake Young
Communications Director
Brave Trails

As a response to the alarming "Don't Say Gay" law coming into effect in Florida, you may have heard of the gold, sparkly "#Gay is OK" soap made by Lush that supports LGBTQ2+ rights and Equality Florida, the largest civil rights organization dedicated to securing full equality for Florida's LGBTQ2+ community. But that is only one example of Lush's advocacy as it has continued to campaign with the queer community for over decade. North American Advocacy and Activism Manager Carleen Pickard discussed Lush's unique campaigning style and why bold statements and actions by marketers are needed now.

Carleen Pickard
North American Advocacy and Activism Manager
LUSH

Stephanie Jacoby, SVP at Smirnoff, discussed the importance of a genuine and enduring commitment to the LGBTQI+ community, especially during a time when it can feel like diversity and self-expression are more under threat than ever before.

Stephanie Jacoby
SVP
Smirnoff

During the ANA's LGBTQ+ Marketing Inclusion Day in July of 2024, the NFL shared how it works to promote fandom in the LGBTQ+ community.

Javier Farfan
NFL cultural strategist

PepsiCo brands are driving a cultural revolution! This session will share why Hispanics are a key growth target, how we lean into culture to engage them and how brands can become part of their lives and accelerate growth.

Esperanza Teasdale
VP/GM Hispanic Business Unit
PepsiCo Beverages

Maria Teresa LaSpisa
Sr Director, Marketing and Innovation
PepsiCo

Learn how Comscore's cross-platform lens zooms in on the Gen Z audience with actionable insights across all screens to help marketers gain new insights into this key consumer cohort and optimize ways to engage and convert them across social, digital, TV, and streaming.

Danan Ren
SVP, Client Insights and GTM Enablement
Comscore

Bo Liu
Principal Analyst, Client Insights
Comscore

Caleb White
Product Marketing Principal
Comscore

The role of a futurist is to help us to prepare for a future that feels uncertain by allowing us to imagine what the world might look like in the years ahead. Doing so can be especially helpful for businesses, and during a session at the ANA's 2024 Digital and Social Media Conference, Jen Brace, chief futurist at Ford, shared six tips for thinking like a futurist.

Jen Braceat
Chief Futurist
Ford Motor Company

Dipti Kachru, global CMO at Broadridge Financial, shared how her brand transformed its middle funnel tactics by harnessing the power of data, content, and technology to drive consideration and foster meaningful connections with clients and prospects.

Dipti Kachru
Global CMO
Broadridge Financial

Data-driven decisions are the cornerstone of effective athlete ambassador programs. Canyon's head of sports marketing, Stefan Wyman, sits down with RJ Kraus, head of sponsorship intelligence at KORE on stage, during Crankworx Whistler, 2024 to share how they leverage real-time data to track performance and make smarter marketing moves. In this recording you'll gain a more nuanced understanding about:

• Canyon's four key steps to managing a portfolio of brand champions
• How to identify the right athletes to champion your brand
• How to support and activate those athletes
• How to justify the value for making these data-driven decisions

Stefan Wyman
Head of sports marketing
Canyon

RJ Kraus
Head of sponsorship intelligence
KORE

In this dynamic panel discussion, speakers explored the crucial yet often challenging task of aligning marketing initiatives with non-believers within your organization. Led by industry expert Mike Linton, the panel dove into practical strategies for overcoming skepticism and fostering productive collaboration between marketing teams and sometimes reluctant stakeholders.

Moderator: Mike Linton
Host
CMO Confidential Podcast

Jeff Lowe
Chief Commercial Officer
SMART Technologies

Roula Nasser
Chief Financial Officer
SMART Technologies

Rob Whitney
Vice President, Marketing and Innovation
Univar Solutions

Generative AI technology holds out the possibility of being able to replace traditional market research with vastly improved efficiencies of cost and time — a development with particular benefits for B2B marketers.

Peter Weinberg
founder
Evidenza.ai

Latinos represent 50 percent of the total trade-related workforce and 30 percent of all U.S. contractors. Eric Miller, marketing leader of home centers at Owens Corning, Charlie Echeverry, founder and CEO at Black // Brown, and Roy Eduardo Kokoyachuk, co-founder and principal at ThinkNow, discussed how to tap into the immense potential of the Latino market in B2B sectors through a unique case study presented by Owens Corning and Black/Brown.

Eric Miller
Marketing Leader of Home Centers
Owens Corning

Charlie Echeverry
Founder and CEO
Black // Brown

Roy Eduardo Kokoyachuk
Co-Founder and Principal
ThinkNow