Talent Forward Alliance

The Rebuilding Reputation with Students committee focuses on how we as an industry elevate the perception of marketing with the next generation of students who are entering into the industry and instill a sense of pride for those already working in the industry. The day is more inspirational in nature drawing from the leadership experiences from both marketers and agencies. Typical attendees include marketers & agency leads who are passionate about giving back to students along with deans, professors, academic program directors, and career services directors.

The CASE for Marketing (11:30-12:30pm)

Marketing is a delicate balance of art and science....a dynamic, innovative, rewarding career that offers constant learning and advancement opportunities because of the complexity and constantly evolving consumer and competitive landscape. Hear from Doug Zarkin, Chief Marketing Officer of Pearle Vision, about how he has navigated his career to lead marketing for one of the most iconic eye care retailers in North American. He makes the CASE – Creative, Analytics, Storytelling, and Experiences – for marketing as he deploys this variety of art and science skills to help him drive sustained growth for his organization.

Speaker: Doug Zarkin, Chief Marketing Officer, Pearle Vision

The Quantum Age of Talent in Marketing (1-2pm)

How the agency community is addressing talent needs in a changing landscape. Hear from industry leaders on what the future of talent will look like, how agencies are building more inclusive businesses through hiring, developing and retaining talent to drive business growth.

Moderator: Simon Fenwick, EVP, Talent, Equity and Inclusion, 4A’s
Panelist: Julie Veloz, VP, Learning & Development and Head of D&I, IPG Mediabrands
Panelist: Ed Frankel, SVP, Director of Talent Acquisition, Omnicom Health Group
Panelist: Jessica Watson, Talent Inclusion Manager, Publicis Media
Panelist: Ela Mesa, Director of Education Programs, 4A's

Workshop: How Do We Marketing Marketing? (2-4pm)

Research shows that many students see marketing as just ads and selling. The scope of marketing, however, is much more innovative, purposeful, and rewarding than this narrow focus. We are working with McCann Worldwide to launch a marketing marketing campaign that the industry can rally behind to shape how the next generation of talent sees this field and in turn, have them consider our industry for a prosperous and rewarding career. Please come join this workshop to help shape this market marketing campaign.