Production Management

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. FIRESTARTER SESSION: MAJOR TRENDS & INDUSTRY INITIATIVES (10:00 – 10:50AM)
One of the benefits of ANA Committees is the ability to share and learn from your fellow marketers in a "closed door" environment, leveraging knowledge and insights from peers that can be applied to your own business. In this session, we'll discuss major trends and industry initiatives including those below. Come with your questions and be prepared to share!

• Gender diversity in production roles
• Sustainability initiatives in commercial production
• The Business Affairs "gap" when in-housing production

Facilitators:
Brendan O'Malley, Sr. Manager, Broadcast Production – Verizon, and ANA Production Management Committee Co-Chair
Kristin Schaack, Sr. Manager, Creative Producer – Target, and ANA Production Management Committee Co-Chair
Pamela Gross, Senior Manager – ANA

II. PRODUCTION IN A PROGRAMMATIC WORLD (11:10 – 12:00PM)
Media is typically the first word that comes to mind when we hear the word “programmatic”. However, research continually demonstrates that creativity is the most decisive factor in driving effectiveness. In this session, chief client officer Mat Mildenhall from eg+ Worldwide will share how a learning-based approach to DCO and programmatic production helps messaging and creativity have the biggest impact for the brand and business.

Speaker:
Mat Mildenhall, Chief Client Officer – eg+ Worldwide
Kevin Middlesworth, Director of Technology – eg+ Worldwide

LUNCH (12:00 – 1:00PM)

III. THE NEW 2019 SAG-AFTRA COMMERCIALS CONTRACTS AND WHAT THEY MEAN FOR ADVERTISERS (1:00 – 1:50PM)
In what are being called landmark negotiations, in 2019, several significant changes were made to the SAG-AFTRA Commercials Contracts. What do these changes mean for you and your brand? How can you take advantage of the increased flexibility and simplicity? In this session, Stacy Marcus, Partner at Reed Smith and Chief Negotiator for the Joint Policy Committee, and Michael Isselin, Associate at Reed Smith will discuss key changes in the 2019 SAG-AFTRA Commercials Contracts.

Speakers:
Stacy Marcus, Partner – Reed Smith, and Chief Negotiator for the Joint Policy Committee
Michael Isselin, Associate – Reed Smith

IV. MASTERCARD'S STORYLAB: IN-HOUSE CONTENT STUDIO (1:50 – 2:40PM)
In 2018, Mastercard launched an in-house content studio. In this session, hear from editorial director Brooke Capps-Yaroni about why the company has brought storytelling control closer to home, what’s come out of it in the first 18 months of operation, and what Mastercard sees is on the horizon for company-led content creation.

Speaker:
Brooke Capps-Yaroni, Editorial Content Director, Global Communications – MasterCard