Production Management

This meeting is open to production consultants. If you are a production consultant and wish to RSVP, please contact Peter Kenigsberg (pkenigsberg@ana.net).

I. WELCOME AND INTRODUCTIONS (11:00 – 11:10AM ET)

II. MEMBER ROUNDTABLE DISCUSSION: STRATEGIES TO ALLEVIATE PRODUCTION COSTS
(11:10 – 11:40AM ET)
As the world considers cost savings in the face of an impending recession, it seems more pertinent than ever to think critically about every dollar spent on a production project. In this roundtable discussion, engage peers in a conversation about the strategies they employ at the outset of a project to understand where savings can be found and how to maximize budget from kickoff through execution. Come prepared to share with client-side marketers and production consultants alike.

Moderators:
Brendan O'Malley, Sr. Manager, Broadcast Production – Verizon and Production Management Committee Co-Chair
Kristin Schaack, Sr. Manager, Creative Producer – Target and Production Management Committee Co-Chair

III. NORWEGIAN CRUISE LINE: CREATING AND SCALING A ROBUST IN-HOUSE PRODUCTION TEAM (11:40AM – 12:15PM ET)
At its inception, the production team at Rebel Fish Creative Group was just one team-member taking on overflow work from Norwegian Cruise Line’s agency of record. Fast-forward to today, the production team of one is now a robust department, helping Norwegian Cruise Line outsource less of its production needs while creating a wide array content, from broadcast to long form video content. Learn how Rebel Fish Creative Group’s leadership presented the business case for an in-house production team and the steps they took to count video production among their growing list of core competencies.

Speaker:
Marja Valdes, Director, Video Production & Digital Content – Norwegian Cruise Line

IV. BREAK (12:15 – 12:25PM ET)

V. ANYWHERE REAL ESTATE: THE FAR-REACHING CAPABILITIES OF IN-HOUSE VIDEO PRODUCTION (12:25 – 1:00PM ET)
Video is in high demand today, whether it’s a simple social media holiday message, an animated product promotion or an executive announcement for internal communications. The Studio – the in-house creative agency for Anywhere Real Estate and its brands – knows how to navigate the varying levels of complexity, quick turnarounds and project management to produce hundreds of videos a year. Hear The Studio’s Creative Content Director Jennifer McGuire and Video Production Manager Dana Jennings talk about their process for ensuring video jobs stay on track and on budget.

Speakers:
Dana Jennings, Video Production Manager – Anywhere Real Estate
Jennifer McGuire, Creative Content Director – Anywhere Real Estate