Email Excellence Committee Meeting: The Future of Emotional Resonance in Marketing
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I. WELCOME REMARKS (11:00 am – 11:10 am ET)
Kelly Haggard
Co-Chair, Email Excellence Center Committee
VP, Channel Innovation and Optimization
Synchrony
II. KEEPING UP WITH THE JONESES: THE HOMOGENIZATION OF EVERYTHING (11:10 am – 11:35 am ET)
Emails are boring. Websites are boring. We've accepted mediocrity — but why? Decision fatigue has given rise to platforms, which have given us quickstart, thoughtless, boring experiences. How do we change it?
Phillip Jackson, Co-Founder of Future Commerce, will dive into primary research that Future Commerce has done, propose some solutions, and spark some conversation about the future of emotional resonance in marketing.
Key takeaways include: How to move away from the cookie cutter approach; How to leverage your email campaigns for success; How to look at the big picture for brands to evolve.
Speaker:
Phillip Jackson
Co-Founder
Future Commerce
III. Q&A (11:35 am – 11:45 am ET)
IV. ROUNDTABLE DISCUSSION (11:45 am – 12:20 pm ET)
V. MEETING WRAP UP (12:20 pm – 12:30 pm ET)
Event details subject to change.