B2B Committee: How Podcasts Turn Up the Volume for Growth

I. WELCOME REMARKS (11:00 – 11:10 am ET)

II. NO BORE. NO SNORE.  -  A B2B PODCAST THAT WORKS. (11:10 am – 11:40 am ET)

Podcasts are a growing marketing channel, but not many B2B organizations are using this channel in an engaging way to amplify their brand and connect with their clients. In this session, we’ll share perspectives on why building a successful podcast for a B2B organization has more to do with art than science. We’ll share the thought process that went into developing two very different but equally successful podcasts (Joy@Work and Inside the Mind) for global management consulting firm Kearney. We’ll share insights on content development, production, and marketing tactics that have driven listenership and deepened relationships. We’ll also discuss the downfalls of the podcast channel and tips to avoid content churn. 

Key Takeaway:

• This discussion will leave you with the toolset you need to develop a new podcast for your brand or amplify your existing podcast. 

Speaker:


Kristin Boswell
Head of Brand Campaigns
Kearney



Lee Price
Thought Leadership Consultant

III. Q&A (11:40 am – 11:50 am ET)

IV. ROUNDTABLE DISCUSSION (11:50 am – 12:20 pm ET)

Concluding this event, we will discuss an overview of what was learned and discussed so that may benefit from insights shared. This will allow attendees to contribute to a robust discussion of the meeting, keynote presentation, related subject concepts, and/or pain points. We hope that you stay for this part of the meeting as it is a great way to network, learn, and of course drive growth: for your career, company, our collective industry, and the field of B2B Marketing.

V. CLOSING REMARKS (12:20 pm ET – 12:30 pm ET) 

(Schedule subject to change)