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Search returned: 22 document(s).
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Coca-Cola Joins Booming Market for Prebiotic Soda
Marketing News February 18, 2025Coca-Cola is getting into the booming area of the prebiotic soda market, which is expected to reach $262.2 million by 2024 and $545.5 million by 2034, per Future Market Insights, while taxes on sugary drinks have cut soda sales by roughly a third. The launch is also an effort by Coca-Cola to grab some share from upstarts Olipop and Poppi, which are making a big splash in the market.
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Marketing News Quiz for January 4, 2025
Marketing News Quiz January 4, 2025In this week's marketing news quiz: The next generational cohort is here; Dunkin' strikes a chord with a pop star; a new warning from the U.S. Surgeon General, and more.
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U.S. Surgeon General Calls for Cancer Warnings on Alcohol Products
Marketing News January 3, 2025While the link between consuming alcohol and heightened risk for cancer has been growing for decades, less than half of Americans recognize it as a risk factor for cancer, according to a new advisory by the U.S. Surgeon General. To spread the message, the Surgeon General is recommending that alcohol products like beer and wine carry warnings of their links to cancer.
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How a Challenger Brand Taps Data to Outflank the Competition
Event Recaps July 18, 2023California Pizza Kitchen’s Scott Hargrove and Acadia’s Chad Crowe discussed how the brand is leveraging data to find ways to make a bigger impact.
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How a Challenger Brand Taps Data to Outflank the Competition
Event Soundbites July 18, 2023California Pizza Kitchen is focusing on boosting frequency through data-driven guest engagement.
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How a Challenger Brand Taps Data to Outflank the Competition
Conference Session Videos July 18, 2023In this video, California Pizza Kitchen’s Scott Hargrove and Acadia’s Chad Crowe discussed how the brand is leveraging data to find ways to make a bigger impact.
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Leveraging Marketing Technology to Deliver a Connected Guest Experience
Event Recaps March 31, 2023Deena McKinley, chief experience officer at Papa Gino’s, talked about how the evolution and role of marketing technology is critical in a world where customer experience is everything.
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Leveraging Marketing Technology to Deliver a Connected Guest Experience
Conference Session Videos March 31, 2023In this video, Deena McKinley, chief experience officer at Papa Gino’s, talked about how the evolution and role of marketing technology is critical in a world where customer experience is everything.
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A Q&A with The Fresh Market CMO Kevin Miller
Pulse March 13, 2023Kevin Miller, Chief Marketing Officer, The Fresh Market, is presenting a session entitled “The Fresh Market Turnaround Story – The Power of Love” at the ANA 2023 Brand Masters Conference April 26-28 in Bonita Springs, Fla. ANA’s Mike Kaufman, Senior Vice-President, Brand & Media, recently interviewed him for a pre-conference discussion.
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E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands
Event Recaps June 29, 2022Michelle Clark, senior director of creative at E&J Gallo Winery, discussed some of the core practices required to serve a plethora of brands and stakeholders, including flexible resourcing models, chargeback funding, collaboration with agencies, and the importance of account management.
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How a Measurement-Obsessed Culture Placed Avocados From Mexico in the Super Bowl Marketing Hall of Fame
Event Recaps June 15, 2022Ivonne Kinser, VP of marketing and innovation at Avocados From Mexico, shared the metrics that drive the marketing strategies of the produce brand.
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How a Measurement-Obsessed Culture Placed Avocados From Mexico in the Super Bowl Marketing Hall of Fame
Conference Session Videos June 15, 2022In this video, Ivonne Kinser, VP of marketing and innovation at Avocados From Mexico, shared the metrics that drive the marketing strategies of the produce brand.
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2022 Food and Beverage Trends
Knowledge Partners April 4, 2022Quench Agency provides a report on trends in the food and beverage industry, to help brands remain competitive within their categories.
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On a Mission for Plant-Forward Living: A Q&A with Michelle Peterson of Pressed
Leading Edge March 15, 2022Twelve years ago Pressed Juicery set out on a mission to pave the way for plant-forward living by making real, healthy food accessible to everyone. Pressed Juicery has now evolved to simply Pressed, expanding to a full array of plant-based foods to keep their customers nourished throughout the day.
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Emerging Marketing Law and Trademark Issues in the Food and Beverage Industry
Event Recaps September 14, 2021A panel of experts from law firm Finnegan, Henderson, Farabow, Garrett & Dunner, LLP discussed emerging marketing law and trademark issues in the food and beverage industry, including risks associated with making certain claims about products.
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The Pot Market Is Blazing New Trails
Trends and Technology May 28, 2021A growing number of states are moving toward legalizing recreational use of marijuana and publishers are getting more accepting of cannabis-themed advertising. Nevertheless, achieving scale will likely be a long slog for brands that want to join the fray. For clues as to how cannabis might eventually emerge as an everyday product, marketers should take a closer look at the CBD space.
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Plant-Based Brands Turn a New Marketing Leaf
Trends and Technology July 1, 2020Plant-based food products continue to expand, along with a marketing strategy that goes beyond a green or environmentally correct message and focuses on what consumers crave: taste. Big brands like IKEA and Disney join the fray.
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Legal Trouble Spots: Social Media, Data Privacy, and False Advertising
Event Recaps November 5, 2019Ronald Urbach of the law firm Davis & Gilbert shared legal guidance on the topics of social media, data and privacy, and false claims in advertising.
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Legal Trouble Spots: Social Media, Data Privacy, and False Advertising
Conference Session Videos November 5, 2019In this video, Ronald Urbach of the law firm Davis & Gilbert shared legal guidance on the topics of social media, data and privacy, and false claims in advertising.
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The Budding Business of Cannabis
Trends and Technology February 22, 2019Cannabis is a potential boon for the advertising industry, which will be tasked not just with creating new brands, but with educating consumers regarding the uses and benefits of marijuana products. Here's what experts recommend.
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