Search Marketing Knowledge Center

How a Challenger Brand Taps Data to Outflank the Competition

Event Recaps July 18, 2023

California Pizza Kitchen’s Scott Hargrove and Acadia’s Chad Crowe discussed how the brand is leveraging data to find ways to make a bigger impact.

view

How a Challenger Brand Taps Data to Outflank the Competition

Conference Highlights July 18, 2023

California Pizza Kitchen is focusing on boosting frequency through data-driven guest engagement.

view

How a Challenger Brand Taps Data to Outflank the Competition

Conference Session Videos July 18, 2023

In this video, California Pizza Kitchen’s Scott Hargrove and Acadia’s Chad Crowe discussed how the brand is leveraging data to find ways to make a bigger impact.

view

Leveraging Marketing Technology to Deliver a Connected Guest Experience

Event Recaps March 31, 2023

Deena McKinley, chief experience officer at Papa Gino’s, talked about how the evolution and role of marketing technology is critical in a world where customer experience is everything.

view

Leveraging Marketing Technology to Deliver a Connected Guest Experience

Conference Session Videos March 31, 2023

In this video, Deena McKinley, chief experience officer at Papa Gino’s, talked about how the evolution and role of marketing technology is critical in a world where customer experience is everything.

view

A Q&A with The Fresh Market CMO Kevin Miller

Pulse March 13, 2023

Kevin Miller, Chief Marketing Officer, The Fresh Market, is presenting a session entitled “The Fresh Market Turnaround Story – The Power of Love” at the ANA 2023 Brand Masters Conference April 26-28 in Bonita Springs, Fla. ANA’s Mike Kaufman, Senior Vice-President, Brand & Media, recently interviewed him for a pre-conference discussion.

view

E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands

Event Recaps June 29, 2022

Michelle Clark, senior director of creative at E&J Gallo Winery, discussed some of the core practices required to serve a plethora of brands and stakeholders, including flexible resourcing models, chargeback funding, collaboration with agencies, and the importance of account management.

view

How a Measurement-Obsessed Culture Placed Avocados From Mexico in the Super Bowl Marketing Hall of Fame

Event Recaps June 15, 2022

Ivonne Kinser, VP of marketing and innovation at Avocados From Mexico, shared the metrics that drive the marketing strategies of the produce brand.

view

How a Measurement-Obsessed Culture Placed Avocados From Mexico in the Super Bowl Marketing Hall of Fame

Conference Session Videos June 15, 2022

In this video, Ivonne Kinser, VP of marketing and innovation at Avocados From Mexico, shared the metrics that drive the marketing strategies of the produce brand.

view

2022 Food and Beverage Trends

Knowledge Partners April 4, 2022

Quench Agency provides a report on trends in the food and beverage industry, to help brands remain competitive within their categories.

view

On a Mission for Plant-Forward Living: A Q&A with Michelle Peterson of Pressed

Leading Edge March 15, 2022

Twelve years ago Pressed Juicery set out on a mission to pave the way for plant-forward living by making real, healthy food accessible to everyone. Pressed Juicery has now evolved to simply Pressed, expanding to a full array of plant-based foods to keep their customers nourished throughout the day.

view

Emerging Marketing Law and Trademark Issues in the Food and Beverage Industry

Event Recaps September 14, 2021

A panel of experts from law firm Finnegan, Henderson, Farabow, Garrett & Dunner, LLP discussed emerging marketing law and trademark issues in the food and beverage industry, including risks associated with making certain claims about products.

view

The Pot Market Is Blazing New Trails

Trends and Technology May 28, 2021

A growing number of states are moving toward legalizing recreational use of marijuana and publishers are getting more accepting of cannabis-themed advertising. Nevertheless, achieving scale will likely be a long slog for brands that want to join the fray. For clues as to how cannabis might eventually emerge as an everyday product, marketers should take a closer look at the CBD space.

view

Plant-Based Brands Turn a New Marketing Leaf

Trends and Technology July 1, 2020

Plant-based food products continue to expand, along with a marketing strategy that goes beyond a green or environmentally correct message and focuses on what consumers crave: taste. Big brands like IKEA and Disney join the fray.

view

Legal Trouble Spots: Social Media, Data Privacy, and False Advertising

Event Recaps November 5, 2019

Ronald Urbach of the law firm Davis & Gilbert shared legal guidance on the topics of social media, data and privacy, and false claims in advertising.

view

Legal Trouble Spots: Social Media, Data Privacy, and False Advertising

Conference Session Videos November 5, 2019

In this video, Ronald Urbach of the law firm Davis & Gilbert shared legal guidance on the topics of social media, data and privacy, and false claims in advertising.

view

The Budding Business of Cannabis

Trends and Technology February 22, 2019

Cannabis is a potential boon for the advertising industry, which will be tasked not just with creating new brands, but with educating consumers regarding the uses and benefits of marijuana products. Here's what experts recommend.

view