The Pot Market Is Blazing New Trails
The marijuana space is growing considerably, as more and more states permit recreational use, but serious obstacles remain
A growing number of states are moving toward legalizing recreational use of marijuana and publishers are getting more accepting of cannabis-themed advertising. Nevertheless, achieving scale will likely be a long slog for brands that want to join the fray. For clues as to how cannabis might eventually emerge as an everyday product, marketers should take a closer look at the CBD space.
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