mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Simulmedia%3A%20TV%20Gets%20With%20the%20Programmatic%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmagazines%2Fshow%2Fid%2Fforward-2019-09-simulmedia-tv-gets-with-the-programmatic%0A%0AMost%20descriptions%20of%20programmatic%20TV%20imply%20that%20it%E2%80%99s%20merely%20following%20a%20digital%20advertising%20programmatic%20blueprint%2C%20but%20that%E2%80%99s%20misleading.%20In%20fact%2C%20TV%E2%80%99s%20version%20of%20programmatic%20advertising%20differs%20from%20digital%20media%20in%20many%20ways%20%E2%80%94%20but%20none%20more%20so%20than%20the%20relationship%20between%20supply%20and%20demand%20of%20advertising%20inventory.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A