Crisis Energizes New Marketing Efforts | ANA
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Crisis Energizes New Marketing Efforts

Brent Reinhard of Chase Business Banking talks about how helping to administer the Paycheck Protection Program has sparked new ways to engage the SMB crowd

The Paycheck Protection Program (PPP) required big banks to reach more small businesses, and those located in underserved communities in particular. The effort has led Chase to significantly expand the company’s products, advertising, and content marketing.