Building Lifetime Value Is a Long-Term Commitment
Cultivating everlasting relationships has to be a much bigger priority for B2B marketers
At the height of the pandemic, B2B marketers placed a much bigger emphasis on supporting existing relationships and cultivating lifetime value. As things start to ease up and acquisition-level marketing commands more budget, it’s crucial that marketers not lose the momentum they built up over the past year with their long-term customers.
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