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Let's Talk About Marketing Talk

There's a growing risk for brands that use too much jargon in their communications

By Anne Field    January 3, 2025     5-minute read

Gone are the days when marketers communicated among themselves or with their agencies, as if in a large fraternity where everyone understood the jargon. As marketers grapple with a dizzying number of media channels, online platforms, and suppliers, the need to communicate in unambiguous terms has become urgent.