Maserati Puts Sales and Marketing on a Dual Track | ANA
Q&A

Maserati Puts Sales and Marketing on a Dual Track

Kelly MacDonald, CEO and former CMO of Maserati North America, is eager to ramp up the brand's marketing efforts

Kelly MacDonald, who took charge as CEO of Maserati North America in late 2023 after serving as CMO of the company for a short time, is bucking convention.