Advertising Ethics in the Age of AI
A new code from the ANA casts a guiding light on what it means to be an ethical marketer in the age of automation and data-driven marketing
Committing to ethical data and marketing practices can earn consumer trust — a commodity that's in short supply. The ANA's newly released Ethics Code of Marketing provides principles, best practices, and resources for making ethical decisions across six areas of marketing and advertising, including data privacy and artificial intelligence.
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