Effectv: How to Use Cable News to Drive Optimal Advertising Results | ANA

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How to Use Cable News to Drive Optimal Advertising Results

The three powerful benefits to advertising in news content that can help brand advertisers to drive reach and ROI

There are two schools of thought around advertising in cable news: going all in and avoid it altogether. But there are three powerful benefits to advertising in news content as part of a balanced audience-buying: scale, brand-building, and engagement.