Partner Content

The key to a successful programmatically created ad involves factoring in four major considerations: segmentation, context, circumstance, and time. Here’s what marketers need to do to ensure programmatic creative delivers the right message to the right person at the exact right time.

Is there 21st-century wisdom for marketers in the 16th-century words of William Shakespeare? Marketers must adopt a new workflow for putting ads in front of consumers — one that ensures a brand’s love doesn’t go unrequited.

U.S. financial services firms are leaving money on the table when it comes to their relationships with female investors, a new Kantar study finds. Women hold $782 billion in investable assets — here's how they approach investing, and what financial marketers can do to win their business.

While the online influencer marketing industry is facing issues with fraudulent accounts and phantom traffic, marketing’s original influencer, the on-air radio personality, is still a reliable, highly trusted connection to a large percent of the consumer population.