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Why Prioritizing Personalization Is Paramount
And how brands including Volvo and Pringles get major results using targeted messaging on connected TV
Whether it’s a coupon app that knows one's exact location or a sales associate who can easily call up an online purchase history, customers are growing accustomed to being known. This is creating an opportunity for marketers — and a challenge. Here’s how brands like Volvo and Pringles are using it to enhance their TV advertising.
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