Society and Sustainability

Brands must be a force for good and a force for growth through action. This means using marketing to promote equality and inclusion to achieve a better world for humanity and drive more growth and value for business.

Foundational to this success are solutions that leverage increasingly sophisticated measurement systems, partnerships with primary media and platforms, and clear accountability for brand safety and reduced ad fraud.

The ANA’s Approach

We enable brands to be a force for good and a force for growth and stand at the forefront of the latest research and industry-wide initiatives driving diversity, equality, inclusivity, and brand safety across the marketing industry.

CMO Growth Council

The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.

Eliminate fraudulent traffic, combat malware, and promote brand safety.

Promote the adoption of sustainable efforts as an industry.

Address the systemic inequalities that exist in advertising, marketing, and the media supply chain.

Partner Content

The Challenges and Opportunities of Inclusive Marketing in a Polarized Context

by Elizabeth Katsadouros, Valeria Piaggio, 9 hours ago

Despite evidentiary support that inclusion efforts lead to actual growth, the reality of the U.S. landscape today still poses inevitable risk. But mitigation is possible if brands can fully embrace inclusion tactics across three areas: role, representation, and resonance.

Pulse

These Brands Show Support for Women and Take Steps Toward Change

by Gabrielle White, 9 hours ago

It has been proven that brands that approach societal issues through campaigns are more likely to connect with generation Z and millennial audiences, and therefore gain higher brand trust and favorability. A large area of focus within the current societal issues for brands is around women. Specifically, the prominent issues women face today, such as unrealistic beauty standards, inadequate emotional support, and outdated stereotypes.

Leading Edge

How MFA and AI-Generated Content Are Reshaping Brand Safety

by Paul Bannister, 2 days ago

The internet is awash with Made-for-Advertising (MFA) sites and AI-generated content, creating a crisis of authenticity with practical implications for brand safety. The ANA’s bombshell Programmatic Media Supply Chain Transparency Report, and Adalytics’ scathing research on the ineffectiveness of traditional brand safety tools have brought about a paradigm shift.

Industry Conferences

No events are currently scheduled. Please check back for future events or click the button below to see all available industry conferences.

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Training

Equipping marketers with the skills they need to advance their careers, their brands, and the industry.

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1-Day Conferences

May 6th

2025 Nonprofit Growth Summit and Hill Day (In-Person Only)
Washington, DC

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Webinars

No events are currently scheduled. Please check back for future events or click the button below to see all available webinars.

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Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.