Society and Sustainability

Brands must be a force for good and a force for growth through action. This means using marketing to promote equality and inclusion to achieve a better world for humanity and drive more growth and value for business.

Foundational to this success are solutions that leverage increasingly sophisticated measurement systems, partnerships with primary media and platforms, and clear accountability for brand safety and reduced ad fraud.

The ANA’s Approach

We enable brands to be a force for good and a force for growth and stand at the forefront of the latest research and industry-wide initiatives driving diversity, equality, inclusivity, and brand safety across the marketing industry.

CMO Growth Council

The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.

Eliminate fraudulent traffic, combat malware, and promote brand safety.

Promote the adoption of sustainable efforts as an industry.

Address the systemic inequalities that exist in advertising, marketing, and the media supply chain.

Pulse

Brands for Good: Four Brands’ Commitment to Sustainability

by Gabrielle White, 2 days ago

Often when brands think about creating a positive impact on society, many first look toward sustainability issues like waste, pollution, and energy use. And while those are important, there are many other areas of society that need support and awareness, such as desertification, wildlife preservation, homelessness, and sea life environments.

Marketing News

Federal Trade Commission Bans 'Junk Fees'

by Autumn Miller, 2 days ago

First discussed in 2022, the FTC announced on Tuesday that it would prohibit unfair and deceptive pricing practices found on ticket-selling websites and the short-term hospitality business. The effort could save consumers up to 53 million hours per year otherwise spent hunting for the total price of tickets and lodging after junk fees.

Leading Edge

Resource List of Certified Diverse Suppliers for Marketing/Advertising

3 days ago

To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

Industry Conferences

No events are currently scheduled. Please check back for future events or click the button below to see all available industry conferences.

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Training

Equipping marketers with the skills they need to advance their careers, their brands, and the industry.

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1-Day Conferences

May 6th

2025 Nonprofit Growth Summit and Hill Day (In-Person Only)
Washington, DC

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Webinars

February 26th

Turn Representation into Revenue: Unlock a $31.5 Trillion Opportunity with SeeHer Membership
30 minutes

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Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.