Society and Sustainability
Brands must be a force for good and a force for growth through action. This means using marketing to promote equality and inclusion to achieve a better world for humanity and drive more growth and value for business.
Foundational to this success are solutions that leverage increasingly sophisticated measurement systems, partnerships with primary media and platforms, and clear accountability for brand safety and reduced ad fraud.
The ANA’s Approach
We enable brands to be a force for good and a force for growth and stand at the forefront of the latest research and industry-wide initiatives driving diversity, equality, inclusivity, and brand safety across the marketing industry.
CMO Growth Council
The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.
Agenda Items
This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Knowledge Partners
Engaging Black Audiences
Nielsen’s report on engaging black audiences shares how brands can grow and win with inclusion.
Pulse
A Conversation with The John F. Kennedy Center for the Performing Arts’ Kimberly J. Cooper
In advance of her keynote presentation at the 2025 ANA Nonprofit Conference, the ANA Nonprofit Federation caught up with Kimberly J. Cooper, SVP of marketing for The John F. Kennedy Center for the Performing Arts, about her career journey, how she approaches shepherding an iconic brand into the future, and managing the challenges performing arts nonprofits face.
ASK Answers
Marketing to African Americans
How can my brand connect with African American audiences?
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
No events are currently scheduled. Please check back for future events or click the button below to see all available industry conferences.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Developing an Effective Multicultural Marketing Strategy (Virtual)
- ESG Communication for Marketers (Virtual)
- Implicit Bias; Explicit Results (Virtual)
1-Day Conferences
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- LGBTQ+ Forum
- Sustainability Committee
- Ethics Policy Committee
- Data & Direct Marketing Committee
- B2B Committee