Global Sustainability
In a world where climate change should make sustainability top of mind, organizations need to make their products ethical and more environmentally friendly, and set precedents for future production.
The ANA has taken actions to drive social responsibility and environmental sustainability, and provide marketers easy-to-understand pathways for leveraging this critical platform for growth.
The Challenge
Whether purchasing recycled paper and plastic, eliminating toxic chemicals from products, or setting goals to reduce carbon emissions, brands have had to up their efforts to meet the standards of environmental watchdogs and conscious consumers, as well as the social media armies that stand behind them.
The ANA’s Response
The ANA is involved with an array of social and environmental initiatives, including #BrandsForGood, which is focused on developing toolkits, measurement methodologies, and other resources to deliver more sustainable solutions and help consumers see themselves as part of the solution.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
On Scope
The Consequences of Never-Ending Growth with Rupen Desai
Una Terra Venture’s Rupen Desai joined host Mike Berberich to discuss how brands can balance the sustainability of the business with that of the planet, including strategies for convincing executives to move away from short-term thinking and wean themselves off the addiction to business growth at any cost.
Leading Edge
Being a Certified B Corporation Is No Easy Task – But Totally Worth It
As cited by B Lab, over 8,000 companies worldwide are Certified B Corporation businesses, but fewer than 2 percent of advertising agencies in the U.S. and Canada have earned this status. Achieving B Corp Certification signals to the world that you think deeply about the impact your business has on employees, clients, communities, and even the planet.
Social Impact
'Climb for Clean Air' Raises the American Lung Association to New Heights
The American Lung Association's "Climb for Clean Air" challenges budding alpinists to climb some of the most iconic peaks of the Pacific Northwest. Part of the program's longstanding appeal is enabling volunteers to strive for personal goals while sharing their feats with friends and family.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
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Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
1-Day Conferences
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Webinars
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Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.