ANA Videos - Behind the Campaign

Behind the Campaign

Take an in-depth look at how some of the most inspiring and innovative campaigns in marketing came to life with these short, members-only videos.

How Dove Battled Toxic Beauty Standards with a Game of "Truth or Dare"

2 months ago

Find out how Dove reimagined the classic game of “Truth or Dare,” turning it into a platform that helped parents and their kids have important conversations about beauty standards and toxic social media.

How Ancestry Broke Down Barriers and United Long-Lost Relatives

5 months ago

Find out how genealogy service ancestry used its resources to assist African Americans in breaking down record-keeping barriers to discover more about where they came from.

Making Waves for Women: How SI Swimsuit Launched an Empowerment Revolution

9 months ago

How Citi's "Chosen Name" Campaign Elevated Identity and Inclusion

11 months ago

How This Organization Saved Hundreds of Stray Cats with a Video Game

1 year ago

These Horror Movie Campaigns Are a Masterclass on Emotion in Marketing

1 year ago

Explore ANA Content Channels

Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.

Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.

ANA Magazine

Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.

Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.