ANA Videos - Behind the Campaign

Behind the Campaign

Take an in-depth look at how some of the most inspiring and innovative campaigns in marketing came to life with these short, members-only videos.

How Dove Battled Toxic Beauty Standards with a Game of "Truth or Dare"

1 month ago

Find out how Dove reimagined the classic game of “Truth or Dare,” turning it into a platform that helped parents and their kids have important conversations about beauty standards and toxic social media.

How Ancestry Broke Down Barriers and United Long-Lost Relatives

4 months ago

Find out how genealogy service ancestry used its resources to assist African Americans in breaking down record-keeping barriers to discover more about where they came from.

Making Waves for Women: How SI Swimsuit Launched an Empowerment Revolution

8 months ago

How Citi's "Chosen Name" Campaign Elevated Identity and Inclusion

10 months ago

How This Organization Saved Hundreds of Stray Cats with a Video Game

1 year ago

These Horror Movie Campaigns Are a Masterclass on Emotion in Marketing

1 year ago

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