Conference Agenda

OPENING REMARKS/INTRODUCTION TO SEEHER

Christine Guilfoyle

President SeeHer

THE FUTURE OF AD TECH

In less than a year, generative AI alone overturned the way ad tech platforms and marketers approach the ways ads are created, targeted, and analyzed. This presentation looks ahead across the next three years to show how the interlocking rise of gen AI, gaming, mixed reality/spatial computing, the resurgence of blockchain, and more will offer new opportunities and challenges for women in tech.

Greg Kahn

CEO GK Digital Ventures

BREAKING BARRIERS: CHAMPIONING PROGRESS IN WOMEN’S SPORTS

With the rising prominence of women's sports, find out how leading media companies are capitalizing on this momentum, strategically investing to enhance the visibility of women in sports, and fostering long-term business growth.

Moderator: Damaune Journey

Global Chief Growth Officer 72andSunny

SEEHER GEM® SUITE OF TOOLS DRIVE BUSINESS GROWTH GLOBALLY

Globally gender equality has taken a step backward with consumers growing disillusioned about the slow pace of progress. Media and marketing are critical components of reversing this trend while driving business growth by adopting gender-equitable best practices. This session will share insights on where gender equality stands in different countries and how marketers and media companies can become a force for change through the GEM® Suite of Tools.

Latha Sarathy

Chief Research Officer ANA

TRANSFORMING GENDER EQUALITY THROUGH TECHNOLOGY

In our rapidly evolving media landscape, the path to gender equality brims with potential. Find out how media companies prioritize the consumer and harness the transformative power of technology to create a more equitable and inclusive future for all.

Moderator: Joanna O’Connell

Chief Intelligence Officer Omnicom Media Group (OMG)

THE JAPANESE STATE OF GENDER EQUALITY IN ADVERTISING

In a nation ranked significantly low in global gender equality, this session tackles Japan's advertising industry's unique challenges toward inclusivity. Highlighting impactful case studies, it shows modest advancements through DE&I efforts, proving that small steps can lead to broader societal change. This presentation is both a call to action and an inspiration, emphasizing the importance of collective efforts in narrowing the profound gender gap.

Yuko Furuichi

President and CEO Comexposium Japan

CLOSING REMARKS

Christine Guilfoyle

President SeeHer

SEEHER AWARDS PANEL

Join us as we reconnect and network after the first day of the conference. During the reception, SeeHer will honor notable women who embody the SeeHer mission and are committed to advancing gender equality.

Diana Flores

Captain and Quarterback Mexico’s World Champion National Flag Football team

HOW BRANDS CAN NAVIGATE THE UPCOMING ELECTION

The 2024 election cycle is certain to create a lot of uncertainty and anxiety, for both consumers and brands. In today’s climate, politics runs the risk of consuming everything. How should brands prepare? Join Ipsos to hear how scenario planning can help transform that tension into proactive strategic conversations, and hear practical tips about what you should, and perhaps should not, do as the US heads to the ballot box.

Lindsay Franke

President Ipsos NA

HOUSEKEEPING REMARKS

Christine Guilfoyle

President SeeHer

OPENING REMARKS

Bob Liodice

Chief Executive Officer ANA

HOW CVS HEALTH’S HERe CAMPAIGN ADVANCES HEALTH EQUITY IN COMMUNITIES NATIONWIDE

Discover how CVS Health is committed to championing health equity for women, and how they are actively working to dismantle barriers, empowering women to thrive.

Moderator: Christine Guilfoyle

President SeeHer

EDUCATING THE NEXT GENERATION TO ELIMINATE GENDER BIAS

Find out how SeeHer Education, a joint endeavor between the ANA's Educational Foundation (AEF) and SeeHer, is a new initiative uniting leading professors and practitioners, spearheading the drive to eradicate gender bias in marketing and advertising from the outset. Plus, learn how you can introduce the curriculum to your organization.

Moderator: Ed Timke, Ph.D.

Assistant Professor, Advertising and PR at Michigan State University Associate Editor, Advertising & Society Quarterly

EMPOWERING GENDER EQUALITY AND DRIVING SALES GROWTH THROUGH DATA AND MEASUREMENT

In today's data-driven world, the quest for gender equality and business success converges through the power of data and measurement. Learn how leveraging robust analytics and strategic measurement techniques, companies can unlock valuable insights that not only advance gender equality but also drive significant sales lift.

Kaylyn Blackmore

Director, Corporate Sales equalpride

DIAGEO: FUELING THE SPIRIT OF WOMEN’S SPORTS

Despite massive sports audiences, women’s representation in sports - and in sports media - is not yet universal. Learn how Diageo utilizes sponsorships and partnerships to create acts in culture that drive visibility and celebrate the strides of progress being made in women’s sports today.

Tracy Doyle

SVP, Brands in Culture Diageo

ADVANCING REPRESENTATION IN FRONT OF AND BEHIND THE CAMERA

An intersectional approach to the creative development process must be intentional so that more women and girls see themselves accurately reflected in content. This conversation will explore how authentic storytelling can serve as a mirror to see ourselves in our fullness and potential, as well as a window to see and understand others.

Moderator: Lili Gil Valletta

CEO & Co-founder CULTURE+ Group

CLOSING REMARKS

Christine Guilfoyle

President SeeHer