Empowering Diversity

According to Marc Pritchard, chief brand officer of P&G and chairman of the ANA board of directors, the ANA Multicultural Marketing & Diversity Conference "is the most important marketing conference in the industry … because multicultural marketing is the biggest growth opportunity we have in front of us. And because multicultural marketing is mainstream marketing."

Multicultural marketing is essential when marketing to audiences with a specific cultural background. It fully takes into consideration the target customer's ethnicity, language, religion, traditions, celebrations, and other applicable factors and utilizes this information to craft a marketing message that attracts them to your business.

As shown in the latest Census results, the United States is more diverse and multiracial than ever. The multicultural population increased from 36.3 percent in 2010 to 42.2 percent in 2020 and will be the majority in the not-too-distant future.

Marc Pritchard, chief brand officer of P&G and chairman of the ANA board of directors, shares his thoughts on multicultural marketing.

Strategies for Multicultural Marketing Excellence

Multicultural marketing isn’t just a trend — it’s a business imperative. As the population is increasingly multicultural, companies must recognize and embrace the diverse audiences they serve. By tailoring strategies to resonate with different cultural backgrounds, businesses can unlock new opportunities, build stronger customer relationships, and drive growth.

At the 2024 ANA Multicultural Marketing & Diversity Conference, presented by Amazon Ads, November 18-20 at the Bellagio Las Vegas, you’ll find a dynamic gathering of industry leaders and client-side multicultural marketing professionals. Now in its 26th year, this conference provides a platform for thought-provoking presentations, actionable insights, and critical discussions.

Don’t miss this opportunity to engage with fellow marketers, gain insights, and contribute to advancing multicultural marketing and diversity initiatives!

See What You Missed

The 2024 ANA Multicultural Marketing & Diversity Conference in Three Minutes

Relive the best of the conference in this brief overview. Highlighted speakers include:

Lela Coffey, Vice President, Multi-Cultural Business Acceleration, The Procter & Gamble Company
Kandi Pickard, President and CEO, National Down Syndrome Society (NDSS)
Daneyni Sanguinetti-Ureña, Senior Director of Culture & Inclusive Marketing, Pernod Ricard
Shannon Sharpe, 3X Super Bowl Champion & Pro Football Hall of Famer