2024 ANA Masters of Marketing Conference | Events & Webinars | ANA

About  |  Speakers  |  Agenda  |  Pricing  |  Venue  |  Member Video  |  Rising Stars  |  Register

About  |  Speakers  |  Agenda  |  Pricing  |  Venue  |  Member Video  |  Rising Stars  |  Registration

Conference Agenda

All sessions listed below are in Eastern Time (ET).
Please note the conference agenda, including speakers, is subject to change.

TIME EVENT DETAILS LOCATION
Monday, October 21, 2024
11:00am
- 6:00pm
REGISTRATION OPEN

Gatlin Foyer (IN-PERSON ONLY)
2:00pm
- 5:00pm
GLOBAL CMO GROWTH COUNCIL WORKING TEAM SESSIONS - Private

(IN-PERSON ONLY)

BRAND, CREATIVITY, AND MEDIA

(IN-PERSON ONLY)

DATA, TECHNOLOGY, AND MEASUREMENT

(IN-PERSON ONLY)

TALENT AND MARKETING ORGANIZATION

(IN-PERSON ONLY)

SOCIETY AND SUSTAINABILITY

(IN-PERSON ONLY)
6:00pm
- 9:00pm
GLOBAL CMO GROWTH COUNCIL DELEGATE RECEPTION - Private

(IN-PERSON ONLY)
Tuesday, October 22, 2024
7:00am
- 9:00pm
REGISTRATION OPEN

Gatlin Foyer (IN-PERSON ONLY)
7:30am
- 8:00am
GLOBAL CMO GROWTH COUNCIL BREAKFAST - Private

(IN-PERSON ONLY)
8:00am
- 11:30am
GLOBAL CMO GROWTH SUMMIT - Private

(IN-PERSON ONLY)
8:00am
- 12:00pm
COMMITTEE AND INDUSTRY GROUP MEETINGS

Influencer and Digital & Social Committee
This session is open for all Client-Side Marketers as well as Platinum and Gold ANA members.

ANA Marketing Capabilities Council
This session is only open to active members of this committee.

AI/MarTech Committee Meeting
This session is open to client-side marketers only.

Advertising Financial Management Committee
This session is open to client-side marketers only.

B2B Marketing Committee
This session is open to client-side marketers only.

In-House Agency Committee
This session is open to client-side marketers only.

Sustainability Committee
This session is open for all in-person attendees.

SeeHer in Sports
This session is open for all in-person attendees.

Media, Measurement and Leadership Council
This session is only open to active members of this committee.

The Joint Data Analytics & Measurement Committee
This session is open to all ANA members.

Suwannee 14-19 (IN-PERSON ONLY)
11:30am
- 12:30pm
GLOBAL CMO GROWTH COUNCIL LUNCHEON - Private

Private luncheon for Growth Council delegates and ANA Board of Directors

(IN-PERSON ONLY)
1:00pm
- 3:00pm
GLOBAL CMO GROWTH COUNCIL WORKSHOPS - Private

(IN-PERSON ONLY)
1:00pm
- 5:00pm
Golf Tournament

Join us for a round of golf! Tee off amidst stunnning scenery and friendly competition. Whether you're a seasoned golfer or a novice, our tournament offers a chance to network, enjoy the outdoors and experience the thrill of the game. Register now to secure your spot on the green!
(Lunch available for players on the course at 12pm)

Golf Course Clubhouse (IN-PERSON ONLY)
Pickleball Tournament

Welcome to our inaugural Pickleball Tournament! Get ready for intense matches, strategic plays and contagious excitement. From seasoned pros to eager newcomers, there's a division for everyone. With multiple courts in action, the energy is electric as players compete for victory! Sign up early - this event will definitely sell out!
(Lunch available for players on the court at 12pm)

Pickleball Courts (IN-PERSON ONLY)
3:00pm
- 3:50pm
CONFERENCE KICKOFF SESSIONS (seating is limited - first come, first served)

IN-PERSON ONLY

KICKOFF SESSION A1

Gatlin A1 (IN-PERSON ONLY)

KICKOFF SESSION A2

Gatlin A2 (IN-PERSON ONLY)

KICKOFF SESSION A3

Gatlin A3 (IN-PERSON ONLY)

KICKOFF SESSION A4

Gatlin A4 (IN-PERSON ONLY)
4:00pm
- 4:50pm
REPEAT OF KICKOFF SESSIONS (seating is limited - first come, first served)

(IN-PERSON ONLY)

REPEAT KICKOFF SESSION A1

Gatlin A1 (IN-PERSON ONLY)

REPEAT KICKOFF SESSION A2

Gatlin A2 (IN-PERSON ONLY)

REPEAT KICKOFF SESSION A3

Gatlin A3 (IN-PERSON ONLY)

REPEAT KICKOFF SESSION A4

Gatlin A4 (IN-PERSON ONLY
5:30pm
- 6:30pm
ANA BUSINESS MEETING AND RECEPTION (for Client-Side Marketer Members Only)

Butler/Butler Balcony (IN-PERSON ONLY)
6:30pm
- 7:30pm
OPENING WELCOME RECEPTION

Gatlin Terrace (IN-PERSON ONLY)
7:30pm
- 9:00pm
DINNER

Sebastian Ballroom (IN-PERSON ONLY)
Wednesday, October 23, 2024
6:30am
- 8:00pm
REGISTRATION OPEN

Gatlin 1 Reg. (IN-PERSON ONLY)
7:00am
- 8:00am
BREAKFAST

Sebastian Ballroom (IN-PERSON ONLY)
8:00am
- 8:50am

OPENING REMARKS

Gatlin C/D/E (HYBRID)
8:50am
- 9:25am

SESSION 1

Sessions details to be announced

Marc S. Pritchard
Chief Brand Officer The Procter & Gamble Company
Gatlin C/D/E (HYBRID)
9:25am
- 10:00am

SESSION 2

Sessions details to be announced

Marian Lee
Chief Marketing Officer Netflix
Gatlin C/D/E (HYBRID)
10:00am
- 10:30am
NETWORKING COFFEE BREAK

Gatlin Foyer (IN-PERSON ONLY)
10:30am
- 11:05am

SESSION 3

Sessions details to be announced

Kellyn Smith Kenny
Chief Marketing & Growth Officer AT&T
Gatlin C/D/E (HYBRID)
11:05am
- 11:40am

SESSION 4

Sessions details to be announced

Asmita Dubey
Chief Digital and Marketing Officer L’Oréal Groupe
Gatlin C/D/E (HYBRID)
11:40am
- 12:15pm

SESSION 5

Sessions details to be announced

Antonio Lucio
Chief Marketing and Corporate Affairs Officer HP, Inc.
Gatlin C/D/E (HYBRID)
12:15pm
- 1:45pm
LUNCH

Sebastian Ballroom (IN-PERSON ONLY)
2:00pm
- 2:35pm

SESSION 6

Sessions details to be announced

Diana Haussling
Senior Vice President - General Manager, Consumer Experience & Growth Colgate-Palmolive Company
Gatlin C/D/E (HYBRID)
2:35pm
- 3:10pm

SESSION 7

Sessions details to be announced

Remi Kent
Chief Marketing Officer Progressive Insurance
Gatlin C/D/E (HYBRID)
3:10pm
- 3:25pm
NETWORKING COFFEE BREAK

Gatlin Foyer (IN-PERSON ONLY)
3:25pm
- 4:10pm
BREAK-OUT SESSIONS (seating is limited - first come, first served)

(IN-PERSON ONLY)
6:00pm
- 7:30pm
RECEPTION

Gatlin Terrace (IN-PERSON ONLY)
7:30pm
- 9:00pm
DINNER

Sebastian Ballroom (IN-PERSON ONLY)
Thursday, October 24, 2024
6:30am
- 7:30pm
REGISTRATION OPEN

Gatlin 1 Reg. (IN-PERSON ONLY)
7:00am
- 8:00am
BREAKFAST

Sebastian Ballroom (IN-PERSON ONLY)
8:00am
- 8:05am

OPENING REMARKS

Gatlin C/D/E (HYBRID)
8:05am
- 8:40am

SESSION 8

Sessions details to be announced

Shelly Palmer
Chief Executive Officer The Palmer Group
Gatlin C/D/E (HYBRID)
8:40am
- 9:15am

SESSION 9

AI Panel with session details to be announced

Panel moderator: Shelly Palmer
Chief Executive Officer The Palmer Group
More panelists to be announced
Gatlin C/D/E (HYBRID)
9:15am
- 9:50am

SESSION 10

Sessions details to be announced

Gulen Bengi
Global Chief Growth Officer Mars Snacking & Lead Chief Marketing Officer Mars, Inc.
Gatlin C/D/E (HYBRID)
9:50am
- 10:25am

SESSION 11

Sessions details to be announced

Mark Penn
Chairman and CEO The Stagwell Group
Gatlin C/D/E (HYBRID)
10:25am
- 10:45am
NETWORKING COFFEE BREAK

Gatlin Foyer (IN-PERSON ONLY)
11:05am
- 11:40am

SESSION 12

Sessions details to be announced

Doug Martin
Chief Brand & Disruptive Growth Officer General Mills
Lisa Becket
Executive Vice President, Global Marketing Disney Experiences
More panelists to be announced
Gatlin C/D/E (HYBRID)
11:40am
- 12:15pm

SESSION 13

Sessions details to be announced

Peggy Roe
Executive Vice President, Chief Customer Officer Marriott International
Gatlin C/D/E (HYBRID)
12:15pm
- 1:45pm
LUNCH

Sebastian Ballroom (IN-PERSON ONLY)
1:45pm
- 2:20pm

SESSION 14

Speaker and session details to be announced

Gatlin C/D/E (HYBRID)
2:20pm
- 2:55pm

SESSION 15

Sessions details to be announced

Sumit Virmani
EVP and Global Chief Marketing Officer Infosys
Gatlin C/D/E (HYBRID)
2:55pm
- 3:25pm
NETWORKING COFFEE BREAK

Gatlin Foyer (IN-PERSON ONLY)
3:30pm
- 5:00pm
ANA'S SECOND STAGE BREAKOUT SESSIONS

IN-PERSON ONLY
6:30pm
- 7:30pm
RECEPTION

Gatlin Terrace (IN-PERSON ONLY)
7:30pm
- 9:30pm
DINNER

Sebastian Ballroom (IN-PERSON ONLY)
Friday, October 25, 2024
7:00am
- 11:30am
REGISTRATION OPEN

Gatlin 1 Reg. (IN-PERSON ONLY)
7:30am
- 8:30am
BREAKFAST

Sebastian Ballroom (IN-PERSON ONLY)
8:30am
- 8:40am

OPENING REMARKS

Gatlin C/D/E (HYBRID)
8:40am
- 9:15am

SESSION

Gatlin C/D/E (HYBRID)
9:15am
- 9:50am

SESSION

Gatlin C/D/E (HYBRID)
9:50am
- 10:25am

SESSION

Gatlin C/D/E (HYBRID)
10:25am
- 10:45am
NETWORKING COFFEE BREAK

Gatlin Foyer (IN-PERSON ONLY)
10:45am
- 11:20am

SESSION

Gatlin C/D/E (HYBRID)
11:20am
- 11:55am

SESSION

Gatlin C/D/E (HYBRID)
11:55am
- 12:00pm

CLOSING REMARKS

Gatlin C/D/E (HYBRID)

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Thank you for registering for the 2024 ANA Masters of Marketing Conference! To change, cancel, or reinstate your registration, please email registration@ana.net.

About  |  Speakers  |  Agenda  |  Pricing  |  Venue  |  Member Video  |  Rising Stars  |  Register

About  |  Speakers  |  Agenda  |  Pricing  |  Venue  |  Member Video  |  Rising Stars  |  Registration