Conference Agenda

BRAND, CREATIVITY, AND MEDIA (Invite Only - special registration required)

DATA, TECHNOLOGY, AND MEASUREMENT (Invite Only - special registration required)

TALENT AND MARKETING ORGANIZATION (Invite Only - special registration required)

INCLUSIVE AND SUSTAINABLE MARKETING (Invite Only - special registration required)

SMALL-TO-MEDIUM SIZED COMPANIES (Invite Only - special registration required)

BUSINESS-TO-BUSINESS (Invite Only - special registration required)

Breakfast will be provided in the Suwannee Foyer from 8am to 9am.

INFLUENCER AND DIGITAL & SOCIAL COMMITTEE

Registration is now currently at capacity. Please contact Leah Marshall at lmarshall@ana.net to be placed on a waiting list. We will confirm space availability a week before the event.

This session is open for all client-side marketers, as well as platinum and gold ANA members. Click here for more information.

ANA MARKETING CAPABILITIES COUNCIL

This session is only open to client-side marketers who are active members of the council. Click here for more information.

AI/MARTECH COMMITTEE MEETING

Registration is now currently at capacity. Please contact Cynthia Ramsaran at cramsaran@ana.net to be placed on a waiting list. We will confirm space availability a week before the event.

This session is open to all ANA members. Click here for more information.

JOINT ADVERTISING FINANCIAL MANAGEMENT AND AGENCY RELATIONS COMMITTEE

This session is open to client-side marketers only. Click here for more information.

B2B MARKETING COMMITTEE

Registration is now currently at capacity. Please contact Sonia David at sdavid@ana.net to be placed on a waiting list. We will confirm space availability a week before the event.

This session is open to client-side marketers only. Click here for more information.

IN-HOUSE AGENCY COMMITTEE

This session is open to client-side marketers only. Click here for more information.

SUSTAINABILITY COMMITTEE

This session is open for all in-person attendees. Click here for more information.

SEEHER IN SPORTS

This session is open for all in-person attendees. Click here for more information.

MEDIA AND MEASUREMENT LEADERSHIP COUNCIL

This session is only open to active members of the council. Click here for more information.

JOINT DATA ANALYTICS & MEASUREMENT COMMITTEE

Registration is now currently at capacity. Please contact Caroline Lynch at clynch@ana.net to be placed on a waiting list. We will confirm space availability by Friday, October 18.

This session is open to all ANA members. Click here for more information.

Private luncheon for Growth Council delegates, Committee Members and ANA Board of Directors

Join us for a round of golf! Tee off amidst stunning scenery and friendly competition. Whether you're a seasoned golfer or a novice, our tournament offers a chance to network and experience the thrill of the game!

**If you plan on renting clubs on property, please stop by the golf clubhouse between 7am and 11:30am on the day of the tournament to secure your clubs. **

(Lunch available for players on the course at 12pm)

Due to capacity, registration is now closed. Please join the waitlist here.

Welcome to our inaugural Pickleball Tournament! Get ready for intense matches, strategic plays and contagious excitement. From seasoned pros to eager newcomers, there's a division for everyone. With multiple courts in action, the energy is electric as players compete for victory! Sign up early - this event will definitely sell out!
(Lunch available for players on the court at 12pm)

HOW WALMART CONNECT AND HERSHEYS PARTNERED TO CRAFT A NEW APPROACH TO RETAIL MEDIA MEASUREMENT (presented by Walmart Connect)

Retail media’s evolution from onsite, performance-based activations to full-funnel, omnichannel media strategies has led brands to diversify their retail media investments across marketing teams. But many brands still struggle to understand the impact of their investments. In this panel, The Hershey Company will share some of the challenges they encountered in their retail media journey and how they partnered with Walmart Connect to develop measurement models that were instrumental to validating their retail media investments – shifting their investment strategy and creating more alignment across their marketing teams.

Ryan Mayward

Senior Vice President of Retail Media Sales Walmart Connect

THE NEW AMERICAN CONSUMER 2.0: INVADING, INVITING, IGNITING? HOW TO CONNECT AND GROW WITH ALL AMERICA (presented by iHeartMedia)

44% of American consumers feel IGNORED by brands despite increased targeting and personalization across more platforms. Who are we missing? Why is so much of our marketing missing the mark?

Join Gayle Troberman, Chief Marketing Officer of iHeartMedia, for a provocative conversation as we dig into and decipher the new study from iHeartMedia and Malcolm Gladwell’s Pushkin Industries.

Gayle Troberman

Chief Marketing Officer iHeartMedia

THE POWER OF TIKTOK: TURNING RELEVANCE INTO RESULTS (presented by TikTok)

With today's attention economy more fragmented than ever and consumer expectations changing by the day – this panel will explore the critical role relevance plays for marketers today and TikTok's unique role in unlocking it. 

Join us for an exclusive preview of WARC's latest research on the topic and learn how your brand can translate on-trend behaviors into culture-shaping creative and transformative business impact.

Rema Vasan

Head of North America Business Marketing TikTok

WILL YOU ACCEPT THIS INTEGRATION? TURN YOUR MARKETING JOURNEY INTO ROSES! (presented by Disney Advertising)

Anyone can create a branded content integration but very few campaigns really drive sales with authenticity, intentionality, and performance. A campaign should be so seamlessly integrated that it, and the Brand, becomes synonymous with the content. In this session, through the lens of our Bachelor franchise (upcoming puns intended), Disney will share the magical Process that makes the Journey to create integrations result in true Connections with Fans & Brands. You’ll hear first-hand how this comes to life through insights from Disney, and with special guest, Nancy from The Golden Bachelor.  

John Campbell

SVP, Entertainment and Streaming Solutions Disney

AEF SYMPOSIUM: THE FUTURE OF MARTECH LEADERSHIP (presented by ANA Educational Foundation)

The future of marketing will depend on a brand’s ability to drive growth through investments in technology, data and generative artificial intelligence. However, MarTech is currently facing a significant talent shortage at every level.  How do we ensure our current teams are equipped to realize the business-building potential of the new technologies, and how do we as an industry come together to develop a robust and diverse next generation of MarTech leaders?  In this session, a leading professor, top marketers and an agency leader come together to share their experience on how   to develop powerful MarTech teams, build new marketing capabilities, and create career paths that lead to personal and professional growth.  

Moderator: Cecilia Dones

Columbia University

HOW WALMART CONNECT AND HERSHEYS PARTNERED TO CRAFT A NEW APPROACH TO RETAIL MEDIA MEASUREMENT (presented by Walmart Connect)

Retail media’s evolution from onsite, performance-based activations to full-funnel, omnichannel media strategies has led brands to diversify their retail media investments across marketing teams. But many brands still struggle to understand the impact of their investments. In this panel, The Hershey Company will share some of the challenges they encountered in their retail media journey and how they partnered with Walmart Connect to develop measurement models that were instrumental to validating their retail media investments – shifting their investment strategy and creating more alignment across their marketing teams.

Ryan Mayward

Senior Vice President of Retail Media Sales Walmart Connect

THE NEW AMERICAN CONSUMER 2.0: INVADING, INVITING, IGNITING? HOW TO CONNECT AND GROW WITH ALL AMERICA (presented by iHeartMedia)

44% of American consumers feel IGNORED by brands despite increased targeting and personalization across more platforms. Who are we missing? Why is so much of our marketing missing the mark?

Join Gayle Troberman, Chief Marketing Officer of iHeartMedia, for a provocative conversation as we dig into and decipher the new study from iHeartMedia and Malcolm Gladwell’s Pushkin Industries.

Gayle Troberman

Chief Marketing Officer iHeartMedia

THE POWER OF TIKTOK: TURNING RELEVANCE INTO RESULTS (presented by TikTok)

With today's attention economy more fragmented than ever and consumer expectations changing by the day – this panel will explore the critical role relevance plays for marketers today and TikTok's unique role in unlocking it.

Join us for an exclusive preview of WARC's latest research on the topic and learn how your brand can translate on-trend behaviors into culture-shaping creative and transformative business impact.

Rema Vasan

Head of North America Business Marketing TikTok

WILL YOU ACCEPT THIS INTEGRATION? TURN YOUR MARKETING JOURNEY INTO ROSES! (presented by Disney Advertising)

Anyone can create a branded content integration but very few campaigns really drive sales with authenticity, intentionality, and performance. A campaign should be so seamlessly integrated that it, and the Brand, becomes synonymous with the content. In this session, through the lens of our Bachelor franchise (upcoming puns intended), Disney will share the magical Process that makes the Journey to create integrations result in true Connections with Fans & Brands. You’ll hear first-hand how this comes to life through insights from Disney, and with special guest, Nancy from The Golden Bachelor.

John Campbell

SVP, Entertainment and Streaming Solutions Disney

AEF SYMPOSIUM: THE FUTURE OF MARTECH LEADERSHIP (presented by ANA Educational Foundation)

The future of marketing will depend on a brand’s ability to drive growth through investments in technology, data and generative artificial intelligence. However, MarTech is currently facing a significant talent shortage at every level.  How do we ensure our current teams are equipped to realize the business-building potential of the new technologies, and how do we as an industry come together to develop a robust and diverse next generation of MarTech leaders?  In this session, a leading professor, top marketers and an agency leader come together to share their experience on how   to develop powerful MarTech teams, build new marketing capabilities, and create career paths that lead to personal and professional growth.  

Moderator: Cecilia Dones

Assistant Professor Columbia University

Start the evening with a sunset drink at Realtor.com's Sundown Social. Join us for a backyard-inspired party where you can make your own s'mores and meet someone new as the Florida sun dips below the horizon.

WELCOME REMARKS

Toby Byrne

Executive Vice President, Advertising Sales A+E Networks

iHeartMedia brings Rock and Roll Hall of fame inductee, multi-platinum record, singer-songwriter, Daryl Hall to the ANA Masters of Marketing Conference!

Daryl Hall is a modern-day renaissance man, an inductee into the Rock and Roll Hall of Fame, the star of his very own award-winning web series, Live from Daryl’s House, as well as a successful venue owner with “Daryl’s House,” a restored venue and live music space in Pawling, N.Y The Philadelphia soul man is still achieving career milestones more than four decades later, continuing to perform with his band to sold out venues everywhere. Daryl recently released his sixth solo album.

Daryl Hall

Recording Artist

BREAKFAST SESSION: WELCOME TO THE ERA OF BRANDFORMANCE

Driving results is harder than ever thanks to shifting regulations and a new generation of consumers making it even more difficult for brands to break through. Today’s marketers are hard-pressed to navigate this ever-changing landscape, balancing brand awareness with driving direct, measurable sales. But this isn’t a zero-sum game—you really can have performance across the full funnel. Join Pinterest and Colgate-Palmolive to learn what a brandformance mindset means for your marketing strategies.

Matt Pigeon

Managing Director Pinterest

OPENING REMARKS

Bob Liodice

CEO ANA

FINDING INSPIRATION FOR GROWTH IN THE EVERYDAY

Life is rich with inspiring moments that matter everyday.   And advertising can shine the light on some of those moments and a brand idea can makes those moments more memorable and more meaningful which can drive growth.   Procter & Gamble provides products that people use daily. And those products offer huge opportunities, because everyday moments are rich with creative inspiration that drives growth.  In this session, learn how the world’s largest advertiser finds inspiration for growth in the everyday.

Marc S. Pritchard

Chief Brand Officer The Procter & Gamble Company

NETFLIX AT THE EPICENTER OF CULTURE

The entertainment industry is often perceived as a playground of fun, but it is a fiercely competitive arena. With so many services fighting for attention, marketers must reimagine what it takes to connect with people – and ultimately turn them into fans. Effective marketing isn't about having total control over your brand. In this session, learn how Netflix listens, responds, and co-creates with fans & brands to tell engaging stories and shape conversations. 

Marian Lee

Chief Marketing Officer Netflix

VIRTUAL ONLY SESSION: UNLEASHING THE POWER OF AI: TRANSFORMATIVE STRATEGIES FOR HIGH PERFORMANCE MARKETING

In an era dominated by digital media, harnessing the potential of AI is not just a choice but a necessity for optimizing marketing performance. As we navigate an evolving digital landscape, the demand for actionable, measurable strategies becomes increasingly pivotal. Join us to discover how harnessing the power of AI-powered data can propel your marketing strategy to new heights, boost measurement capabilities, and offer a competitive edge in this dynamic landscape. 

Ericka Podesta McCoy

CMO Resonate

BUILDING A CUSTOMER-CENTRIC ORGANIZATION

In this keynote, the Chief Marketing and Growth Officer of AT&T will share insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.

Kellyn Smith Kenny

Chief Marketing & Growth Officer AT&T

LOREAL: FUTURE FIT FOR FUTURE GROWTH

In this session, the Chief Digital & Marketing Officer at L’Oreal Groupe will uncover the key catalysts for future growth and detail their strategy to Augment marketing with creativity, founded on a strong digital & tech core.

Asmita Dubey

Chief Digital and Marketing Officer L’Oréal Groupe

DELIVERING GROWTH AND FULFILLMENT THROUGH TECHNOLOGY

The rise of flexible and artificial intelligence is reshaping the expectations of both employers and employees. While employers are focused on achieving growth and innovation, employees are seeking greater autonomy and a deeper sense of fulfillment. With only a small percentage of employees reporting a healthy work-life balance, it’s evident that companies must bridge this gap.  Learn how marketers are evolving into orchestrators of this delicate balance and discover the enduring principles that continue to shape successful B2B brand and marketing strategies. Beyond algorithms and data points, it is the human touch that fosters trust, drives loyalty, and ultimately closes deals. As the future of work unfolds, successful marketers will be those who adeptly blend technological prowess with human-centered brands. Join HP Inc.’s CMO Antonio Lucio to discover how companies can create a future where technology drives both growth and fulfillment while staying purposeful and standing the test of time.

Antonio Lucio

Chief Marketing and Corporate Affairs Officer HP, Inc.

LUNCH SESSION: FANDOMS ARE SHAPING MAINSTREAM POP CULTURE: HERE'S HOW BRANDS CAN KEEP UP.

Madeline Buxton

YouTube Culture & Trends Manager Google

NOT ANOTHER AI TALK: LEANING INTO THE SWEET SPOT OF TECH & CULTURE (LIVESTREAM ONLY will NOT be available on demand)

In this digital age, the noise is louder than ever, right?  To truly have our voices be heard, to engage our consumers, and to build real brand love, we need to focus on more than just the latest tech. Colgate understands that. They are people-obsessed, not just about algorithms and data points. They are about bridging the gap between innovation and authenticity, using technology to tap into the heart of what moves them, to celebrate their stories, their voices, and our shared culture.  Because at the end of the day, it's all about building those genuine connections. It's about earning trust and showing up authentically. That's how we build brand love that stands the test of time.

Diana Haussling

Senior Vice President - General Manager, Consumer Experience & Growth Colgate-Palmolive Company

LAUGH, LOVE & LEARN: THE KEYS TO UNLOCKING GROWTH

With a vision to be the most-loved insurance brand, Progressive Insurance is taking a multi-faceted approach to its creative strategy to marry brand love and laughter in meaningful ways that reflect the values of the organization. In a category that continues to lead with humor, Progressive is going beyond the laugh to show it has humor and heart to drive meaningful connections. Learn how this legacy brand, operating in one of the most advertised categories, is evolving and changing in response to the realities of life. Join CMO Remi Kent for a session that will leave you thinking about emotion and connection in new and meaningful ways and provide inspiration for how to drive growth in 2025 and beyond through impactful use of innovation such as AI.

Remi Kent

Chief Marketing Officer Progressive Insurance

VIDEO THAT DELIVERS: DRIVING FULL-FUNNEL SUCCESS IN THE NEW STREAMING LANDSCAPE (presented by Amazon Ads)

In today’s rapidly shifting media landscape, marketers must evolve the strategies that once worked on linear TV and embrace the innovation that is blossoming with digital video. Premium content will remain a major pillar of successful campaigns, but advertisers now need to think about how to reach consumers effectively throughout their day in streaming video content and beyond—harnessing the power of data, measurement, and new interactive ad formats. Hear from BISSELL and BritBox as they discuss how to stay ahead of the curve and successfully drive full-funnel results with video.

Jenny Burke

Director, Global Video Strategy & GTM Amazon Ads

UNLOCKING TV PERFORMANCE WITH REAL TIME DATA COLLABORATION (presented by NBCUniversal)

In today's advertising ecosystem, brands are looking for even more opportunities for greater collaboration across data and content to drive effective advertising that resonates deeply with audiences. Learn from marketers about their journey of data collaboration and how NBCUniversal and Adobe's partnership is unlocking television's performance capabilities through informed, impactful, and measurable campaigns that drive businesses forward. 

Moderator: Bill Duggan

Group Executive Vice President ANA

HOW TO “HAVE A MOMENT”: MASTERING BRANDED CONTENT WITH TENTPOLES (presented by Paramount Advertising)

Tentpoles, live events, that thing everyone seems to be talking about… whatever you call it, big moments are having a moment. In this 45-minute presentation, we’ll explore the unique opportunity and value in developing branded content and marketing strategies anchored in premium cultural events. Despite media fragmentation and the rise of fast-changing microcultures, big moments and the long-form ads that complement them on the TV screen still hold immense power–and may be more impactful than ever.

Takeaways include:

• How live events and popular content continue to unite audiences and drive engagement for brands both big and small.
• The undeniable ROI when brands align contextually with tentpole events.
• Four strategies for success, including best-in-class campaigns from major brands that leveraged tentpole events to create cultural moments that matter.

Lydia Daly

Head of Audience Impact and Intelligence Paramount

SUPERCHARGING CREATIVE EFFECTIVENESS WITH AI: UNLOCKING THE FLYWHEEL OF MARKETING IMPACT (presented by Plus Company)

Cecilia Dones

Founder, Chief Data Officer 3 Standard Deviations

Join Audacy for an extraordinary evening celebrating the power of sound. Come early to experience an immersive audio journey in which the sounds of life will move you.

Brian Benedik

Chief Revenue Officer Audacy

Sekou Andrews, the master of “poetic voice,” delivers a performance that’s part inspiration, part artistry, and 100% unforgettable—think “Hamilton” colliding with” TED Talks” on stage. This GRAMMY-nominated spoken word artist crafts an experience that leaves audiences energized, uplifted, and ready to change the world.

Sekou Andrews

Spoken Word Artist

BREAKFAST SESSION: USPS: DELIVERING FOR MARKETERS

The United States Postal Service is undergoing a major transformation with its Delivering for America plan that provides more reliable and predictable marketing and package delivery. During this session, Chief Customer and Marketing Officer, Steve Monteith, will share how the USPS can help brands stand out from the crowd and drive customers to act by incorporating the channel with the highest response rate and ROAS in their omnichannel mix.

Steve Monteith

Chief Customer and Marketing Officer USPS

OPENING REMARKS

Bob Liodice

CEO ANA

MAKING MARKETING MORE HUMAN THROUGH AI

This session will unveil how AI is making marketing more “human” and deepening customer relationships.  Additionally, AI-driven personalization, predictive analytics, automated content creation, dynamic pricing, and enhanced customer engagement have and will change the trajectory of marketing forever.  This session will outline critical steps to stay competitive in the AI-driven landscape and will share insights into challenges like AI job displacement, data privacy nightmares, deepfakes, hyper-personalization backlash, and the death of link-based search.

Shelly Palmer

Chief Executive Officer The Palmer Group

DEFINING THE FUTURE OF MARKETING WITH AI

The past two years have been a whirlwind of change. AI is remaking the work we do as marketers. As both a producer and consumer of AI solutions, Google is committed to being "Customer Zero" for its own tools. In this keynote, Sarah Kennedy will share lessons from Google's journey embedding AI into the fabric of our own strategic marketing and the impact this has had on growth and productivity.

Sarah Kennedy

Vice President, Global Demand & Growth Marketing, Google Cloud Google

BUILDING BLOCKS OF RESPONSIBLE AI

We all know AI is the frontier, Responsible AI is still wildly undefined making it the frontier of the frontier. Over the past few years, principles around developing AI responsibly have proliferated and, for the most part, there is overwhelming agreement on the need to prioritize issues like transparency, fairness, accountability, privacy, and security.  This session will uncover Microsoft’s building blocks for their Responsible AI initiative and give you a new conversation to have with both your organization and your customers leadership teams.

Buddy Phillips

Senior Director of Sales Enablement and Responsible AI Lead, Americas Microsoft

HUMAN-CENTERED LEADERSHIP ELEVATES BUSINESS TRANSFORMATION

This session will feature how Mars, a family-owned business for over a century, is transforming the way they build iconic brands through innovation and personalized consumer experiences as an engine for growth and value creation and will offer an exclusive look into how Mars is embracing the future of consumer engagement by respecting fundamentals. This session will highlight their journey to create brand worlds for the future that leverage cutting-edge technology to build relationships and inviting fans and communities to co-create; utilizing personalization at scale creating experiences no dead-ends; and using generative AI and data-driven tools to win the consumer and pet parent journeys.

Gülen Bengi

Lead Chief Marketing Officer, Mars & Chief Growth Officer, Mars Snacking Mars, Incorporated

WHAT THE ELECTION MEANS FOR MARKETERS

With Election Day just around the corner, what can marketers learn from political campaigns? This session will offer a framework on how political campaigns position their candidates as brands and provide commercial examples for how marketers can do the same.

Mark Penn

Chairman and CEO Stagwell

2024 CLASS OF ANA GENIUS AWARD WINNERS

Who are the industry’s true data masters? We will present the winners of the ANA Genius Awards, presented by TransUnion recognizing leading brand marketers for their outstanding achievements in data and analytics.

Matt Spiegel

EVP, TruAudience Growth Strategy TransUnion

HYPERGROWTH MASTERY: CRAFTING A CULTURE OF EXPLOSIVE BRAND AND SALES SUCCESS

Join Aron North, CMO and Commercial Owner at Mint Mobile, and Andrew Fried, SVP of Direct to Consumer, as they reveal the secrets behind driving hypergrowth in today’s competitive landscape. In this dynamic session, you'll discover how to build a hypergrowth culture that balances brand-building for long-term loyalty with immediate sales impact. Learn strategies to ensure your company thrives by making your value proposition irresistible, setting high growth standards, and consistently exceeding them.

Aron North

Chief Marketing Officer Mint Mobile

CUSTOMER EXPERIENCE & LOYALTY AT THE HEART OF GROWTH (NOT AVAILABLE ON LIVESTREAM)

Over the last several years, Marriott International has moved well beyond its roots, extending into all inclusive, homes and villas, yachts, residential properties and retail products. The Marriott Bonvoy loyalty program, now over 200 million members strong, has always been a huge growth driver for the company and is evolving today to offer Marriott loyalists access to thousands of curated experiences like attending the Taylor Swift The Eras Tour, sleeping over in a stadium suite the night before the Superbowl and choreographing the famous Bellagio Fountains in Las Vegas. In this session, learn how the company is leaning into customer passions to evolve how they think about loyalty and drive growth in new ways for Marriott International and its 30+ brands. 

Peggy Roe

Executive Vice President, Chief Customer Officer Marriott International

LUNCH SESSION: CREATIVITY REIMAGINED: CONNECTION IN THE ERA OF AI

Join us for a conversation about the essential role of Creativity in the age of AI. We’ll discuss how AI plays a crucial role in connecting us to the content we're most interested in and facilitating the discovery of new ideas. Together we'll explore how Gen AI tools are emerging as a key resource, accelerating our ability to create content at the speed of culture.

Julie Howe

Head of Disruptors & Canada Meta

CREATIVITY AND HUMAN-FIRST APPROACH TO BECOMING A TOP100 BRAND

Infosys is a multinational information-technology giant which was recently named one of the world's most valuable brands by Kantar.  In this keynote, learn how this groundbreaking company is leading with creativity and driving positive social impact through the business of B2B marketing.

Sumit Virmani

EVP and Global Chief Marketing Officer Infosys

THE FUTURE OF BRAND AND CREATIVITY

The chief executive of one of the world’s biggest marketing festivals shares his thoughts on the importance of creativity and being an accessible leader. 

Simon Cook

Chief Executive Officer LIONS

UNLOCK BILLIONS IN PROGRAMMATIC MEDIA EFFICIENCY

The ANA 2023 programmatic media transparency study found that only 36 cents of every dollar that enters a DSP effectively reaches the consumer and offered recommendations to make programmatic media investment work harder. In 2024, ANA’s work on programmatic media has continued with its Programmatic Media Transparency Benchmark, which has demonstrated that the industry is making progress. For example, in the new benchmark, only 4 percent of spend is with Made for Advertising websites, versus the 15 percent in the original study. This session will offer actionable recommendations to marketers to unlock billions in programmatic media efficiency.

Bill Duggan

Group EVP ANA

CROSS-MEDIA MEASUREMENT INITIATIVE REACHES NEW MILESTONES

The ANA recently announced significant progress and new milestones reached in its desire for a Cross-Media Measurement (CMM) solution, including the formation of Aquila, a new entity to govern, operationalize, and execute a CMM system in the U.S. Aquila will apply a principles-based approach to deliver a privacy-by-design, neutral and transparent technical solution to deliver cross-media measurement. Our expert panel will share an update on the groundbreaking progress this initiative has made over the past 9 months, where we are heading, and how the best and brightest minds in the industry are joining forces to operationalize Aquila’s cross-media measurement solution.

Bill Tucker

Group Executive Vice President, ANA President, Aquila

FROM CONCEPT TO CAMPAIGN – ADDING GENAI TOOLS TO YOUR CREATIVE & CONTENT SUPPLY CHAIN

Following the release of the first ANA Playbook on GenAI for Creative & Content, join co-author and UpperRight Chief Creative & Content Officer Alan Schulman as he presents some of the latest brands, campaigns, use cases and innovations that are already leveraging GenAI Tools across the Content Supply Chain now – from concept and creative development to content automation and optimization.

Alan Schulman

Chief Creative Officer UpperRight

DRIVING BUSINESS GROWTH THROUGH INCLUSIVE MARKETING

Discover how to boost brand growth by harnessing the power of inclusive marketing. Learn from AIMM and SeeHer about leveraging authentic representation in your campaigns while tapping into the trillion-dollar consumer market. We'll share creative best practices, reveal sales correlation data, and demonstrate how high-scoring ads in CIIM and GEM across cultures, genders, races, ethnicities, and abilities can deliver a lift 5x-10x above the benchmark. Join us to see how inclusivity can transform your marketing strategy and drive significant results.

Christine Guilfoyle

President SeeHer, ANA

RETAIL MEDIA - OPPORTUNITIES & CHALLENGES

Retail media is now the fasting growing ad channel and will soon represent nearly 1 in every 3 dollars spent on digital advertising.  Retail media networks offer a treasure trove of rich first-party data and have been embraced by marketers – initially as a cost of doing business with their established retail partners, then as an effective and proven driver of sales, and more recently as potential “full-funnel” solutions (i.e., to drive awareness and consideration as well as conversion). However, there are challenges – particularly with measurement and an internal organization’s ability to manage this unique and new media channel. This session will discuss the rise of retail media networks and how marketers are addressing the measurement challenges as well as an organization’s internal efforts to manage it effectively.

Jason Trubowitz

Senior Vice President, Media & Measurement ANA

THE FUTURE OF WORK AND BUSINESS IDENTITY IN THE AI ERA

Imagine a future where a digital twin attends meetings on your behalf, making decisions that everyone trusts and acts upon. Now imagine the marketing challenges of reaching real customers in an era where digital clones and deepfakes can blur the lines between genuine and artificial interactions. In this session, you’ll discover how cutting-edge AI technologies at Zoom are shaping the future of work and business identity, and what that means for privacy, security, and future marketing investments.

Brandon Knight

Global Head of ZCX (Zoom Customer Experience) Zoom

HEAR HOW TODAY’S MARTECH LEADERS ARE TACKLING THE BIGGEST CHALLENGES AND DRIVING INNOVATION IN THE MODERN MARKETING ENVIRONMENT

This panel will explore the critical challenges that are consuming the attention of marketing technology & operations leaders today, including rapidly increasing market complexity, talent shortages, data privacy laws, and tightening budgets.  They will share the strategies they are using to overcome these challenges in order to get the most value and performance from their MarTech stacks, and they will discuss the opportunities and innovations they are pursuing to take their MarTech games to the next level, such as generative AI, composable architectures and evolving data operations capabilities.  Attendees will gain the key insights they need to conquer these challenges and to up their own MarTech games.

Moderator: John Hardy

SVP, MarTech ANA

HOW TO OPERATIONALIZE CREATIVITY

This session will uncover how to turn “Creative Excellence Standards” into practical application from world-class brand disruptors and brand legends.

Fiorenza Plinio

Global Head of Creative Excellence LIONS

BREAKFAST SESSION: THE FUTURE OF MARKETING WITH GENAI-ADOBE FIRESIDE CHAT

Hannah Elsakr

Founder, Firefly for Enterprise ,VP, New Business Ventures ADOBE

OPENING REMARKS: CREATIVE DISRUPTION: THE NEW FRONTIER

Bob Liodice

CEO ANA

BUILDING THE BUSINESS CASE FOR CREATIVE DISRUPTION

This session will feature an overview of “state of the state” of creativity as a business driver in the context of how ‘brand’ is evolving and the challenges facing marketing – from CMO influence in their businesses, to the struggle to find a sustainable business model for agencies, to the dominance of performance marketing techniques, and more.  This session will also showcase two digital-first brand who will uncover why and how brand and creativity matter within their organizations and how they are critical business drivers for their companies. 

Ann Marie Kerwin

Americas Editor WARC

FEARLESS MARKETING DRIVES GROWTH FOR A BRAND DISRUPTOR

Three lifelong friends, known as the "Dudes" and the co-founders of DUDE Wipes, founded the flushable wipe brand taking on Big TP. Despite becoming a Shark Tank darling and one of the fastest-growing brands in men’s hygiene, DUDE Wipes’ fearless marketing pursuit has led to market share gains, increased awareness and significant sales increases, all while maintaining their unique brand personality. In this session, learn their secrets to punching above their weight including, saying yes to unconventional opportunities and how to take calculated risks that pay off, how to build an in-house and external marketing team to develop content at speed and scale (their award winning Super Bowl takeover with Travis Kelsey and Taylor Swift as an example), and why strategic partnerships (like the NFL, Nascar, Pat MacAfee and more) are critical to growth. 

Ryan Meegan

Chief Marketing Officer DUDE Wipes

2024 CLASS OF RISING MARKETING STARS

The ANA will present Rising Marketing Star Awards to four of the best and brightest young marketers from member companies. Nominated by senior executives in their organizations, these individuals, all 30 years old or younger, have shown competence, aptitude, leadership, and professionalism in the field of marketing.

The ANA Educational Foundation Marketing and Advertising Education internship program (MADE) will also present a Future Rising Marketing Star Award to a college senior who exemplifies the creativity, critical thinking, and collaborative spirit that will define our next generation of diverse industry leaders.

INTEGRATING TIMELESSNESS WITH TIMELY CULTURE TO SUPERCHARGE CREATIVITY

Learn how to make your brand iconic. GUT US CEO Sandra Alfaro will discuss how Brand One Word (TM), the agency's powerful original framework, merges brands' most timeless truths with timely culture. The result is supercharged creativity that breaks through a simultaneously cluttered and fractured media landscape. Attendees will come away with actionable insights and tools to leverage their brand's most powerful - and most iconic - asset.

Sandra Alfaro

US CEO Gut (a division of Globant)

TRANSFORMATIVE IMPACT: UNLEASHING BRAND POWER FOR GLOBAL CHANGE

Michelle Froah

Chief Marketing & Innovation Officer ETS

CLOSING REMARKS