Privacy, Advocacy, and Self-Regulation
The industry is strengthened by a robust self-regulatory system and strong advocacy/government relations programs, like the ANA's, that mitigate competitive claims, steward responsible children's advertising, and help ensure the marketing industry is advanced, promoted, and protected against encumbering legislation.
Our ANA Center for Ethical Marketing offers a robust data accountability tool kit to ensure your marketing plans follow purposeful accountability standards and best practices while also boosting your brand reputation.
The Challenge
Numerous state and federal policies, as well as industry self-regulations, exist to protect the data privacy and security of consumers, but as concern and the amount of personal data available for collection and misuse grow, so does the need for a more standardized regulation.
The ANA’s Response
We are a founding member of the Digital Advertising Alliance (DAA) self-regulatory program and, through the Privacy for America coalition, we are working for strong, pre-emptive federal privacy legislation that does not unduly complicate the national marketplace.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Marketing News
TikTok Returns to the Major App Stores
After being removed from U.S. app stores on January 19, TikTok has returned to Google Play and the Apple App Store as of February 13. The reinstatement of the app suggests that the largest tech companies are confident that they won't face repercussions if they don't abide by the app's ban in the U.S.
Trends and Technology
How Marketers Brace for the European Accessibility Act
Despite ample lead time, many brands remain ill-prepared for the European Accessibility Act, which goes into effect on June 28, 2025. Those marketers who haven't already started may need to enhance their websites and algorithms to comply with the comprehensive new law and cater to people with disabilities.
Webinar Rewinds
2025 Enterprise SMS and Telemarketing Update: Critical New FCC Rules Take Effect as TCPA Litigation Risk Spikes
In this webinar, Eric J. Troutman, partner at Troutman Amin, LLP, broke down everything brands needs to know RIGHT NOW about critical changes to the SMS and telemarketing rules that impact everybody in the advertising ecosystem.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
No events are currently scheduled. Please check back for future events or click the button below to see all available industry conferences.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Future-Proof Your Data Privacy Strategy (Half Day)
- Future-Proof Your Data Privacy Strategy (Virtual)
- Reaching Your Audience in a Post-Cookie World (Half Day)
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Analytics & Data Science Committee
- Data & Direct Marketing Committee
- Government Relations Committee