Thank you to everyone who attended the 2021 ANA Influencer Marketing Conference!

All available conference presentations and videos can be accessed through the Agenda.

Mark your calendars for the 2022 ANA Brand Masters Conference and REGGIES Gala, April 11-13 in Carlsbad, Calif. and the 2022 ANA Content Marketing Conference, April 27-29 in Orlando.

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

• Emeline Berlind, VP, Content Strategy, Sephora
• Gail Conroy, Senior Director, Marketing Home Appliances, LG
• Heidi Cooley, Head of Global Marketing, Crocs
• Casey Hurbis, CMO, Rocket Mortgage
• Morgan Selzer, VP, Content, Headspace Studios
• And more.

The second in a year-long series of three virtual and in-person events covering the most important brand activation disciplines, the third annual ANA Influencer Marketing Conference, hosted virtually, showcased creative campaigns across varying sectors and budgets. Attendees joined approximately 500 marketing leaders and top influencer experts from major brands, agencies, and platforms to hear the latest on measurement, innovation, trends, and more.

Relive the conversation at #ANAinfluencer

The ANA has created a comprehensive Influencer Marketing Guide that includes brand case studies from Olay and AT&T; influencer marketing stats and definitions; expert perspectives on issues including influencer fraud, disclosure, and selection; in-depth interviews with specialists; metrics for influencer compensation; standard engagement rates; and guidelines for campaign measurement and FTC compliance/disclosure.

The ANA has an Influencer Marketing Playbook for members, which offers 15 downloadable Word and Excel templates for influencer marketing planning, execution, and campaign measurement.

The ANA's Influencer Marketing Committee provides a forum for ANA members to share case studies, new tools and technologies, address trending topics, regulations and challenges, and to network with the goal of elevating each member's expertise and therefore their organization's performance. All meetings are complimentary for ANA Client-Side, Gold, and Platinum members.

In 2020, the ANA conducted a large survey of marketers on influencer marketing and asked the question, "What are the top challenges you experience with influencer marketing?" The number one response by far was measurement. This report covers the detailed findings and how the ANA is addressing the measurement barrier to growth.