Thank You
Thank you to everyone who attended the 2022 ANA Content Marketing Conference!
Videos and Presentations
Member-exclusive conference presentations and videos can be viewed and accessed through the Agenda.
Save the Date
Mark your calendars for the virtual 2022 ANA Brand Activation & Creativity Conference this October 12-13!
About the Conference
April 27–29, 2022 | Orlando, Fla. and Virtual
There's a fundamental shift underway in how content marketing is being deployed to meet business outcomes — evolving from just driving brand building to also being a growth engine. Advanced content marketers are now connecting their strategies to the customer journey to seek a growth of audience, growth of conversion rates, growth in customer value, and ultimately growth in business value.
Recognizing the substantial interest in this important topic, the ANA convened its first-ever Content Marketing Conference. The event focused on the strategy, resources, and best practices in content marketing that deepen customer relationships and drive measurable results. Some of the high-level areas the conference covered included: developing content strategy, measurement, social and digital amplification, content partnerships, content that drives commerce, and creativity.
"The best way to explain content marketing would be pushing brands to act less like salesmen and more like creators. The less selling the better!"
- Member of the ANA Content Marketing Advisory Board
Relive the conversation at #ANAContentMarketing
The 2022 ANA Content Marketing Conference in Two Minutes
Relive the best of this year's conference in this brief overview.
Highlighted speakers include:
- Kimberly Doebereiner, Group Vice President, Future of Advertising and Head of P&G Studios, Procter & Gamble
- Franklin Parrish, Senior Director of Brand, Marketing, and Creative Services, Kaiser Permanente
- Paul Tsigrikes, SVP, Head of Marketing and General Manager of THE TRUST, Wall Street Journal
Hosts and Speakers
Conference Host:
Paul Tsigrikes
SVP, Head of Marketing and General Manager of THE TRUST
Wall Street Journal/Barron's Group
Lou Arbetter
VP, Content and Production
PepsiCo Beverages North America
Brian Benedik
Chief Revenue Officer
Audacy
Robin Bennefield
Editorial Director, Marriott Creative and Content Marketing
Marriott International
Alan Bethke
Senior Vice President, Marketing
Subaru of America, Inc.
David Brown
Senior Vice President, Head of Strategy
Knotch
Kimberly Doebereiner
Group Vice President, Future of Advertising and Head of P&G Studios
Procter & Gamble
Emily Eldridge
Director, Head of Content Marketing
Capital One
Marcus Fischer
Chief Executive Officer
Carmichael Lynch
Jeremy Goldman
Director, Marketing and Commerce Briefings
Insider Intelligence
Alyson Griffin
VP, Marketing
State Farm
Mark Himmelsbach
Founding Partner
Episode Four
Ken Lagana
EVP of Digital Sales
Audacy
Rob Lambrechts
Chief Creative Officer
Pereira O’Dell
Bob Liodice
Chief Executive Officer
ANA
Betsy O’Rourke
Chief Marketing Officer
Xanterra
Franklin Parrish
Senior Director of Brand, Marketing, and Creative Services
Kaiser Permanente
Christi Rademacher
North America Broad Reach Media
Dell Technologies
Anna Ritchie
Global Business Director
BodyMark, BIC
Mary Rodgers
Head of Marketing Communications
Cuisinart
Emiko Seale
Senior Director, Consulting Services, Knowledge Lab
Neustar
Brandon Solis
Executive Director of Social and Connections
Grey Group
George Stenitzer
Founder & Chief Content Officer
Crystal Clear Communications
Paul Suchman
Chief Marketing Officer
Audacy
David Tamarkin
Editorial Director
King Arthur Baking Company
Paul Tsigrikes
SVP, Head of Marketing and General Manager of THE TRUST
Wall Street Journal
Vivian Youn
Director, Audience Impact & Intelligence Team
Paramount Ad Sales
Conference Agenda
All available conference presentations and videos can be viewed and accessed below exclusively by ANA members.
Not sure if your company is already a member? When you use your business email address to create your free account, we'll let you know! Members can access their benefits as soon as they sign up and log in.
All sessions listed below are in Eastern Time (ET).
TIME | EVENT DETAILS | LOCATION |
---|---|---|
1:00pm | REGISTRATION OPENS | Tuscany Foyer (IN-PERSON ONLY) |
2:00pm - 5:00pm |
Workshop | (IN-PERSON ONLY) |
View Presentation | Tuscany Ballroom EFGH (IN-PERSON ONLY) | |
6:00pm - 7:00pm |
RECEPTION (Sponsored by Nativo) | Da Vinci Lawn & Terrace (IN-PERSON ONLY) |
7:30am - 8:30am |
BREAKFAST | Tuscany Ballroom EFGH (IN-PERSON ONLY) |
8:30am - 12:30pm |
GENERAL SESSIONS | Tuscany Ballroom ABCD (HYBRID) |
8:30am - 8:33am |
Tuscany Ballroom ABCD (HYBRID) | |
8:33am - 9:00am |
View Video and Presentation | Tuscany Ballroom ABCD (HYBRID) |
9:00am - 9:15am |
Tuscany Ballroom ABCD (HYBRID) | |
9:15am - 9:50am |
View Event Recap and Related Materials | Tuscany Ballroom ABCD (HYBRID) |
9:50am - 10:25am |
View Event Recap and Related Materials | Tuscany Ballroom ABCD (HYBRID) |
10:25am - 10:45am |
NETWORKING COFFEE BREAK | Tuscany Foyer (IN-PERSON ONLY) |
10:45am - 12:30pm |
GENERAL SESSIONS RESUMES | Tuscany Ballroom ABCD (HYBRID) |
10:45am - 11:20am |
View Event Recap and Related Materials | Tuscany Ballroom ABCD (HYBRID) |
11:20am - 11:55am |
View Event Recap and Related Materials | Tuscany Ballroom ABCD (HYBRID) |
11:55am - 12:30pm |
|
Tuscany Ballroom ABCD (HYBRID) |
12:30pm - 1:30pm |
LUNCH (Sponsored by Paramount) | Tuscany Ballroom EFGH (IN-PERSON ONLY) |
12:30pm - 12:45pm |
(VIRTUAL ONLY) | |
1:00pm - 1:20pm |
Tuscany Ballroom EFGH (IN-PERSON ONLY) | |
1:30pm - 5:00pm |
GENERAL SESSIONS RESUMES | Tuscany Ballroom ABCD (HYBRID) |
1:30pm - 2:05pm |
|
Tuscany Ballroom ABCD (HYBRID) |
2:05pm - 2:40pm |
View Event Recap and Related Materials | Tuscany Ballroom ABCD (HYBRID) |
2:40pm - 3:00pm |
NETWORKING COFFEE BREAK | Tuscany Foyer (IN-PERSON ONLY) |
3:00pm - 4:55pm |
GENERAL SESSIONS RESUMES | |
3:00pm - 3:35pm |
View Event Recap and Related Materials | Tuscany Ballroom ABCD (HYBRID) |
3:35pm - 4:10pm |
|
Tuscany Ballroom ABCD (HYBRID) |
4:10pm - 4:45pm |
View Event Recap and Related Materials | Tuscany Ballroom ABCD (HYBRID) |
4:45pm - 4:55pm |
Tuscany Ballroom ABCD (HYBRID) | |
6:00pm - 7:00pm |
RECEPTION | Tuscany Terrace (IN-PERSON ONLY) |
7:00pm - 8:30pm |
DINNER (Sponsored by Audacy) | Tuscany Ballroom EFGH (IN-PERSON ONLY) |
7:30pm - 7:35pm |
|
|
7:30am - 8:30am |
BREAKFAST | Tuscany Ballroom EFGH (IN-PERSON ONLY) |
8:30am - 10:30am |
GENERAL SESSIONS | Tuscany Ballroom ABCD (HYBRID) |
8:30am - 8:45am |
Tuscany Ballroom ABCD (HYBRID) | |
8:45am - 9:20am |
|
Tuscany Ballroom ABCD (HYBRID) |
9:20am - 9:55am |
View Event Recap and Related Materials | Tuscany Ballroom ABCD (HYBRID) |
9:55am - 10:30am |
View Event Recap and Related Materials | Tuscany Ballroom ABCD (HYBRID) |
10:30am - 10:50am |
NETWORKING COFFEE BREAK | Tuscany Foyer (IN-PERSON ONLY) |
10:50am - 12:10pm |
GENERAL SESSIONS RESUMES | Tuscany Ballroom ABCD (HYBRID) |
10:50am - 11:25am |
View Event Recap and Related Materials | Tuscany Ballroom ABCD (HYBRID) |
11:25am - 12:00pm |
View Event Recap and Related Materials | Tuscany Ballroom ABCD (HYBRID) |
12:00pm - 12:10pm |
Tuscany Ballroom ABCD (HYBRID) |