B2B Marketing Committee Lunch: A Brand vs. Performance Marketing Roundtable Discussion (In-Person Only)

This event is exclusively for the senior-most marketers in your organization and has reached full capacity. To request placement on the waitlist for this session, please email David C. Morgan at dmorgan@ana.net 

Join us for an exclusive lunch and roundtable discussion moderated by Tom Stein, Chairman of Stein IAS, a previous ANA B2 Award-winning B2B marketing agency. This intimate gathering offers a unique opportunity to connect with some of our distinguished committee members just before the 2024 ANA Masters of B2B Marketing Conference in a relaxed and engaging setting.

Our conversation will delve into attendees' marketing strategies, focusing on the critical choice and relationship between brand marketing and performance marketing. The peer-to-peer discussion seeks to uncover insights, share experiences, and offer practical takeaways for optimizing your approach.

Key Takeaways:

• Marketing Focus and Balance: Gain insights into the strategic choice between brand marketing and performance marketing. Discuss how to effectively balance brand building with performance-driven campaigns for long-term success.
• Best Practices and Challenges: Exchange best practices and common challenges faced in both approaches.
• Innovative Strategies: Explore together the strategies that have proven successful.
• Networking Opportunity: Connect with industry leaders and fellow marketers in a setting conducive to open discussion and collaboration.

We look forward to seeing you next week in Naples!

Moderator:

Tom Stein
Chairman
Stein IAS



Craig Duxbury
Global President
Stein IAS
2024 ANA Masters of B2B Marketing Speaker