B2B Committee, West Coast Chapter

The ANA's B2B committees focus on the unique challenges facing B2B marketers, including product marketing, demand generation, lead generation, marketing communications strategy, employer marketing, the marketing/sales relationship, measurement, ROI and more. Each committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective roles and organizations. B2B committees enhance B2B marketing throughout the marketing industry as a whole.

The B2B Committee, West Coast Chapter is open to marketers who are responsible for a wide range of initiatives unique to the B2B space like account-based marketing, sales and marketing alignment, content marketing, digital transformation, lead generation, and more.

National Committee Chairs:

• David Blackburn, Director and Head of Digital Marketing, ProShares
• Roopa Maniktala, Marketing Program Director in Field Marketing, IBM Americas

Contact the ANA staff managing the B2B Committee, West Coast Chapter:

• Bill Zengel, SVP
• Sonia David, VP

The ANA also offers these national and regional chapters of the B2B Committee:

• B2B Committee
• B2B Committee, Midwest Chapter

The B2B Committee, West Coast Chapter is open to all client-side marketer members.

Request to Join

Resources

• ANA Business Marketing Practice
  Learn more about what the ANA has to offer B2B marketers, including on-demand content, monthly webinars, one-day conferences, and more.
• Discover the latest in B2B marketing at the 2025 Masters of B2B Marketing Conference in Naples, Fla., from June 2–4. Explore cutting-edge strategies, mingle with industry leaders, and celebrate top performers at the B2 Awards Gala. Register now to secure your spot and unlock valuable insights for your business!