Digital & Social, West Coast Chapter

NETWORKING BREAKFAST (9:00 – 9:45am)
INTRODUCTIONS & FIRESTARTER SESSION (9:45 – 10:00am)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed door” environment and to leverage and share knowledge and insights with marketing peers.  Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc.  In this session, we will ask members to share 1-2 “hot topics” or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.  

I. JACK IN THE BOX: DIGITAL & SOCIAL CASE STUDY (10:00 – 10:45am)
Jack in the Box is known for doing things a little differently. From serving egg rolls and tacos at 'burger restaurants', to infusing humor into their advertising that pushes the line, their marketing team will share how their social strategy has evolved over the years and how they lead the brand to think digitally first.

Speakers:
Adrienne Ingoldt, VP, Marketing Communications – Jack in the Box
Morgan Higgins, PR & Social Media Manager – Jack in the Box
Sheena Dougher, Senior Manager, Marketing Communications – Jack in the Box

II. SAMBAZON: PURPLE FOR THE PLANET CASE STUDY (11:00 – 11:45am)
Founded in 2000, Sambazon is the pioneer and global leader of açaí products, providing fresh juices, smoothies, energy drinks and frozen products made from the delicious Amazon Superfood. A socially and environmentally conscious company that uses commerce as a vehicle for positive change, Sambazon is committed to sharing superfood wellness with the world in a way that supports people and planet. In this session, hear from Sebastien Marcq, VP Integrated Marketing and Genevieve Andre de la Porte, Community Manager at Sambazon present on their award winning campaign Purple for the Planet which intended to save 30 endangered species in 30 days by leveraging user generated content. Attendees will also learn about how this campaign leveraged KPIs/measurement, content marketing, and influencers.

Speakers:
Sebastien Marcq, VP Integrated Marketing – Sambazon
Genevieve Andre de la Porte, Community Manager– Sambazon

III. KOPARI BEAUTY: WEBSITE PERSONALIZATION CASE STUDY (11:45am – 12:15pm)
Kopari Beauty is a coconut-powered lifestyle-beauty brand based in San Diego. Launched in 2015, Kopari was founded by Hawaiian-born naturalist and certified organic chef, Kiana Cabell, third generation beauty experts and industry veterans Bryce and Gigi Goldman, and health entrepreneur and co-founder of Suja Juice, James Brennan. In this session, hear from Lanie De Pasquale, E-commerce Manager at Kopari Beauty share insights on how they deliver a personalized website experience.

Speaker:
Lanie De Pasquale, E-commerce Manager - Kopari Beauty

LUNCH (12:15 – 1:15pm)

IV. QUALCOMM: LEVERAGING DIGITAL MEDIA TO AMPLIFY AN EVENT'S IMPACT (1:15 – 2:00pm)
When you host an event, whether it be a product launch event or a conference, only a limited number of people can actually attend. How do you take advantage of this moment in time to maximize its reach? At Qualcomm, it meant using digital marketing tools such as social, web, video, virtual reality - and even a 20-foot-long foam hashtag – to make sure that the impact of their Snapdragon Tech Summit was felt worldwide. Jason Woodmansee, Staff Manager of Digital Marketing at Qualcomm will discuss how to make an event a true event.

Speaker:
Jason Woodmansee, Staff Manager of Digital Marketing - Global Brand – Qualcomm

V. MEMBER ROUNDTABLE DISCUSSION (2:00 – 2:30pm)
In this session, we will open up the discussion to talk about issues facing members and build upon those topics to explore in future meetings.

Facilitator:
Michael Kelly, Senior Influencer Program and Social Media Manager, Plantronics & ANA Digital & Social, West Coast Chapter Committee Chair