Media Leadership

BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)

I. MEMBER ROUNDTABLE DISCUSSION (9:45 – 10:15AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this session, Luke Kigel, Senior Director, Global Head of Media & Connections at Johnson & Johnson will moderate a discussion on brand safety and other top media issues.

Facilitators:
Luke Kigel, Senior Director, Global Head of Media & Connections – Johnson & Johnson

II. RB: CUSTOMER EXPERIENCE AND MEDIA PLANNING (10:15 – 11:00AM)
RB is a leading consumer health, hygiene and home company with brands such as Air Wick, Clearasil, Durex, Enfamil, Lysol, Mucinex, Scholl, Woolite, and many more. In this session Lee Hsieh, Sr. CX Journey Manager, Precision Marketing at RB will discuss the company's approach to media planning and customer experience.

Speaker:
Lee Hsieh, Sr. CX Journey Manager, Precision Marketing – RB

III. FORD MOTOR COMPANY: MEASURING ROI ON BRANDED CONTENT (11:00AM – 11:45AM)
In this session, Lisa Schoder, U.S. Media Intelligence and Strategic Planning Lead at Ford Motor Company will share how Ford measures and assesses the performance of their paid branded content with partner, Knotch. Knotch works with brands, not publishers, in order to give brands transparent control of their own data and insights.

Speakers:
Lisa Schoder, U.S. Media Intelligence and Strategic Planning - Ford Motor Company
Anda Gansca, Founder & CEO - Knotch

LUNCH (11:45AM – 12:10PM)


IV. ANA: UPDATE ON CROSS-MEDIA MEASUREMENT STANDARDS (12:10 – 12:30PM)
In this session, the ANA's Bill Tucker will share an update on the final version the cross-media measurement standards for video measurement for TV, OTT, desktop and mobile recently released by The Media Rating Council. The standards have earned the consensus from the working group's companies, its members, the IAB, ANA and American Association of Advertising Agencies.

Speaker:
Bill Tucker, Group Executive Vice President – ANA

V. JPMORGAN CHASE: MEDIA CASE STUDY (12:30 – 1:15PM)
For over 200 years, JPMorgan Chase & Co has provided innovative financial solutions for consumers, small businesses, corporations, governments and institutions around the world. In this session, Shimah Akrami, VP, Integrated Marketing Strategy & Media – Consumer Bank JPMorgan Chase & Co. will discuss the company's integrated media planning and implementation for video and retail market expansion. She will share her experiences working with agency partners and internal stakeholders to create digital marketing / media plans to support key initiatives.

Speaker:
Shimah Akrami, VP, Integrated Marketing Strategy & Media – Consumer Bank – JPMorgan Chase & Co.

VI. SAP: PROGRAMMATIC AND MEDIA OPTIMIZATION (1:15 – 2:00PM)
SAP is a market leader in enterprise application software, dedicated to helping every customer become a best-run business. In this session, Reid Strohmeier, Director of Paid and Integrated Media at SAP Global Marketing will share SAP's approach to programmatic and how the company is working to improve effectiveness and increase working media dollars.

Speaker:
Reid Strohmeier, Director - Paid Media, Integrated Media – SAP Global Marketing