Media Leadership

I. WELCOME & INTRODUCTIONS: (11:00AM ET)

II. MEMBER ROUNDTABLE DISCUSSION (11:05 – 11:15AM ET)

III. Standardizing Measurement Across the Globe (11:15AM – 12:00PM ET)
Traci Spiegelman (VP Global Media, Mastercard) will share examples from Mastercard’s measurement playbook, which seeks to standardize how digital media is measured globally. The playbook addresses how you set yourself up for success, establish a reporting framework, and drive performance improvement.

Speakers:
Traci Spiegelman, Vice President, Global Media - Mastercard

V. BREAK (12:00 – 12:10PM ET)

VI. Media's Evolving Landscape (12:10PM – 1:00PM ET)
Nearly every original form of media is not only still in place but it has grown to be exponentially more complex. With consumers taking note of this evolving landscape, it’s crucial to gain clarity from an organizational perspective how to successfully leverage advertising as a service to an external audience. In this session, L’Oréal USA’s Senior Vice President of Media, Shenan Reed, will share how L’Oreal’s internal rebrand led to a deeper understanding of media’s evolving landscape.

Speakers:
Shenan Reed, Senior Vice President of Media, L’Oréal