Media Leadership

I. WELCOME & INTRODUCTIONS: (11:00AM ET)

II. MEMBER ROUNDTABLE DISCUSSION (11:05 – 11:30AM ET)

III. The Rain Cloud: Keeping Culture Alive in a Virtual-First Workplace (11:30AM - 12:15PM)
In late 2021, after hearing feedback from employee surveys, focus groups, talent management, recruiters, and industry experts, Rain the Growth Agency decided to lean into the advantages that a virtual-first workforce has to offer. Jane Crisan, President + COO, and Joy McCammon, SVP, Talent Management, will discuss how the agency is keeping their culture alive through “pop-up” offices, a reimagined Portland-based headquarters and collaborative technology and tools.

Speakers:
Jane Crisan, President + COO, Rain the Growth Agency
Joy McCammon, Senior Vice President, Talent Management, Rain the Growth Agency

IV. How to Speak Hispanic Regardless of Language - Reaching Latino hearts and minds on digital platforms (12:15PM - 1:00PM)
There’s no one-size fits all approach to a group that encompasses nearly 20 percent of the U.S. population. In this session, the COCINA C-suite will break down misconceptions, viewing tendencies, language insights, and cultural connections for the fastest growing demographic on digital platforms. They will talk through how they’ve created authentic stories that engage and put the audience first, and speak to emerging multicultural media opportunities.

Speakers:
Emiliano Saccone, CEO, COCINA
Sarah North, Chief Creative Officer, COCINA
Federico Gagliardone, Chief Operating Officer, COCINA