Sponsorship & Experiential Marketing

Welcome and Introductions (11:00-11:10AM ET)
Gena Casciano, Senior Director - ANA

I. Roundtable Discussion (11:10-11:30am ET)

Hosted by Committee Co-Chairs:
Dee Hall, Executive General Manager - Advantage Marketing Partners
Cliff Rigano, Head of Culture, Lifestyle & Event Marketing - Jägermeister

II. The Lesbian Bar Project x Jägermeister (11:30am-12:10pm ET)
It’s always a challenge bringing an idea to life. Especially when you work in an organization which has as much commercial selling objectives as marketing brand building goals. Hear how Jägermeister evolved a meaningful piece of content for The Lesbian Bar Project into a fully integrated global campaign that produced real tangible results. 

Speaker:
Olivia O'Leary, National Manager Culture, Content & Experiential Marketing - Jägermeister

III. Into the Metaverse with Song Breaker Awards (12:10-12:50pm ET)
As brands are finding new and creative ways to meet consumers authentically in the metaverse, it’s important to understand what helps bring these activations to life. Logitech and Media.Monks will share how they conceptualized and executed The Song Breaker Awards – the first awards show in the metaverse – and takeaway some key factors that marketers should keep in mind when creating virtual experience like:

• Decide where and how to show up virtually for your audience
• Identify the right partners and talent to bring your vision to life
• Create virtual experiences that feel as meaningful as IRL experiences

Speakers:
Meridith Rojas, Global Head, Entertainment & Creator Marketing - Logitech
Nick Cicchetti, Senior Producer - Media.Monks

Closing Remarks (12:50-1:00pm ET)

**Schedule subject to change

Speaker Bios

Olivia O'Leary
National Manager Culture, Content & Experiential Marketing
Jägermeister

Olivia O'Leary is an experienced marketing manager with a demonstrated history of working within the spirits industry. Skilled in sales, management, marketing strategy, event production & budgeting. Her diverse background has lead to a fully rounded 360 approach to cultural marketing, specializing in creating long term strategic brand partnerships with the leaders of culture.

 
Meridith Rojas
Global Head, Entertainment & Creator Marketing
Logitech

Meridith Rojas is an award-winning digital entrepreneur, media executive, published author, and keynote speaker. She currently serves as the Global Head of Talent and Entertainment at Logitech, where she drives creator marketing initiatives to support creators and streamers in their creative pursuit and growth, talent curation from nano to elite, and entertainment initiatives ranging from O&O culture tent poles, experiential activations and premiere content in partnership with talent.

While at Logitech she spearheaded talent deals with Lil Nas X for the company’s first Superbowl ad in 2021, Miley Cyrus, Bretman Rock, and most recently Lizzo. She also created the now annual Song Breaker Awards which honors creators' impact on music discovery and consumption. The Awards is now an ongoing Billboard monthly chart. The program earned two global marketing awards: Hermes Creative Award 2021 and the Muse Creative Award 2021. This year Song Breaker Awards is in partnership with Roblox and will be the first music award show in the metaverse. It will also be superstar Lizzo’s metaverse debut performance. Rojas additionally was instrumental in the partnership with JaQuel Knight - the first commercial choreographer to copyright his moves. Together with Knight, Logitech identified 10 BIPOC creators (many Tik Tok creators) and paid to have their work copyrighted. This program won a Shorty Award for DE&I.

She previously served as Brand Strategist at Columbia Records where she helped incubate and launch kid’s music platform Jam Jr and launched national partnerships with Walmart and Justice.

In 2011 she founded DigiTour Media, which became the first and largest producer of live events featuring social media talent. In her role as CEO, Rojas oversaw the production of over 1,000 live events and hundreds of thousands of tickets across the U.S. and abroad and helped to launch the careers of top digital talent.

She’s been called as a ‘digital media mogul’ by Variety and named to both the Variety 2016 and 2017 Power of Women Impact Reports and the 30 Digital Entertainment Execs to Watch. As well as, named one of 2017 Adweek’s Young Influentials. Forbes has touted her as “Bringing YouTube to Concert Halls.” She was also named as one of Cosmopolitan’s 50 Fun and Fearless Women, and has received the Cynopsis Digital 2015 and 2017 Top Women in Digital Awards. In 2018, Rojas was honored by the L.A. Business Journal as one of the Women's Council & Award's Rising Star finalists. She was also on Marie Claire’s 2018 women’s list of 50 Women Changing the World.

In 2015, Viacom acquired a significant stake in DigiTour, a transaction managed and spearheaded by Rojas, valuing the business at over 40MM.

She is a frequent keynote speaker on digital entertainment and influencer marketing, and has emerged as one of the most sought after thought leaders on the subject of Gen C (the ‘creator’ generation). She has been featured at NYT Live, Milken Institute, CES, and the Girl Scouts G.I.R.L Expo. Rojas' first book “Selfie Made” (Macmillian) was the #1 teen internet book on Amazon. Dubbed ‘Girl Boss for the YouTube generation’, “Selfie Made” shares an insider’s perspective on how to build your own influence on social media.

Nick Cicchetti
Senior Producer
Media.Monks

Nick Cicchetti is a senior producer at Media.Monks and currently focuses on projects that reside in virtual worlds. Nick got his start in the media world working his way up the ranks in sports radio and television and never looked back. With stops at GoPro, Google & YouTube, he has always been tasked with pushing the boundaries of the product and evolving formats.

Today, Nick and his team help brands build out amazing immersive experiences to reach their audiences in new and interactive environments.