Data & Measurement

NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)

I. RESEARCH DATA DRIVES CONSUMER INSIGHTS AT CUISINART (10:00– 10:45AM)
Learn how primary and secondary research data drives product development and marketing communications for this iconic kitchen brand.

Speakers:
Julie Levine, Senior Consumer Insights Manager - Cuisinart
Chris DeMeo, Senior Analyst – Cuisinart

II. NEW YORK LIFE INSURANCE COMPANY 
IMPROVING MARKETING RESULTS WITH A/B TESTING (10:45 – 11:30AM)
A/B testing is a must for determining the highest-performing creative content and improving digital marketing campaign results. Join James Horner, Senior Engagement Marketing Manager at New York Life to learn effective strategies for A/B testing with different marketing tactics that you can take back to the office today.

James Horner, Head of Engagement Marketing and Social Media Manager, New York Life Insurance Company

LUNCH BREAK (11:30 – 12:30PM)

III. A+E NETWORKS’ TV ATTRIBUTION STUDY RESULTS (12:30 – 1:15PM)
A+E Networks has seen terrific momentum around our PRECISION & PERFORMANCE units since we announced outcome-based guarantees. To ensure that we can keep up with marketplace demands, we are thrilled to share recent insights from completed campaigns that we believe will help marketers grow their business.

Speaker:
Ethan Heftman, SVP, Precision & Performance Advertising Sales, A+E Networks

IV. HOW ONE BRAND MAXIMIZED ROI & DELIVERED C-LEVEL INSIGHTS WITH ATTRIBUTION (1:15 – 2:00PM)
During the 3-month tax season, TaxSlayer’s marketing team is tasked with delivering results in a short period of time. In this session, learn how the tax preparation company moved away from proxy metrics to an Attribution solution which provided the opportunity to accurately attribute the impact of marketing across all customer types for the first time.

Speaker:
Jeff Greenfield, co-founder and Chief Attribution Officer, C3 Metrics

V. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
This is your time! In this session, ANA Data & Measurement Committee members will have an opportunity to network and discuss key issues in data, measurement and analytics. Feel free to submit in advance via email to cwaite@ana.net and we will use your suggestions to guide the conversation.

Facilitator:
Claudine Waite, Director, Content Marketing – ANA