Relationship Marketing

Welcome and Introductions (11:00-11:15AM EST)

I. Carl's Jr. and Hardee's Driving Value Through Rewards (11:15AM-12:00PM EST)
CKE Restaurants, parent company of Carl’s Jr. and Hardee’s, may have been fashionably late in introducing a loyalty program, but My Rewards is here and quickly enhancing key marketing campaigns and driving value for customers and the business. Hear how they took advantage of established customer expectations for loyalty programs in the QSR space to make quick and effective decisions during the development and implementation phase, learn about their “progress is progress” philosophy for road-mapping and growth, and how they’re crushing early engagement KPI’s despite being a small team. Come for The Office memes, stay for the conversation. 

Speaker:
Apryl Felver, Director, Loyalty & CRM - CKE Restaurants 

II. How ASICS' Consumers are Running the Show (12:00-12:45PM EST)
It’s no surprise that companies you do business with these days are collecting data on you…but are they using it to benefit you? There are multiple ways to collect data - from transactions to surveys to email to social media. Learn how ASICS uses email, loyalty, and data collection to fuel the consumer journey and why companies should be listening to their most important stakeholder, the consumer.

Speaker:
Jennifer Hoth, Director of Global Loyalty Marketing & CRM - ASICS

Closing Remarks

**Schedule subject to change 

SPEAKER BIOS

Apryl Felver
Director, Loyalty & CRM
CKE Restaurants 

Apryl Felver has been with CKE Restaurants since August 2021 and leads the team who launched the My Rewards loyalty program for Carl’s Jr. and Hardee’s in under 6 months. Her small but mighty team manages all My Rewards programming and promotions, including offers, strategy and execution and all personalization and CRM efforts.

Previously, Apryl worked for The Wendy’s Company on the Digital Product Management team and was responsible for launching the Wendy’s Rewards loyalty program. She also spent several years on the agency side. Outside of work she is the very proud mom of two senior rescue dogs, Baxter and Kosar, along with a recently rescued and rehabilitated cat, Tiger. Her other personality traits include being an Orangetheory Fitness enthusiast and inserting The Office references into every possible situation.

Jennifer Hoth
Director of Global Loyalty Marketing & CRM
Asics

Jennifer Hoth is the director of global loyalty marketing and CRM at ASICS Digital.

Previously, Ms. Hoth held various CRM roles at such retailers as Kohl’s and Duluth Trading Company. She also helped numerous clients propel their email, SMS, and loyalty marketing programs forward during her time at DEG, a Merkle Company.

Ms. Hoth graduated from the University of Wisconsin–Milwaukee with a degree in marketing and has multiple Salesforce Marketing Cloud certifications.