Production Management

NETWORKING BREAKFAST (9:00–9:45AM)
INTRODUCTIONS (9:45–10:00AM)


I. FIDELITY: MOVING VIDEO PRODUCTION IN-HOUSE (10:00–10:45AM)
Many advertisers are bringing the advertising function in-house, which can often include video production. In this session, we will explore production options, how an internal team might be structured, and what to be aware of if you choose to make production an internal function. Jake Lambert, Vice President, Video and Events – Fidelity Investments, will share lessons learned and best practices from his experience with Fidelity Investments' in-house video production team.

Speaker:
Jake Lambert, Vice President, Video and Events – Fidelity Investments


II. LOOK INSIDE AN IN-HOUSE TV STUDIO (11:00–11:45AM)
In this session, Scott Rice, Vice President/Head of Studio 51 – New York Life Insurance Company, will give you an inside look at his in-house television studio. Scott will share best practices and lessons learned in running an in-house video production team.

Speaker:
Scott Rice, Vice President/Head of Studio 51 – New York Life Insurance Company


III. MEMBER ROUNDTABLE DISCUSSION: IN-HOUSE VIDEO PRODUCTION (11:45AM–12:15PM)
In this session, ANA Production Management Committee members will be asked to share their experiences and perspectives on in-house video production. This is a great opportunity to learn from your peers at other companies.

Facilitators:
John Lick, ANA Production Management Committee Co-Chair
Valerie Light, Manager, Broadcast Production – Verizon Communications & ANA Production Management Committee Co-Chair
Gregory Wright, Director, Content Marketing – ANA


LUNCH (12:15–1:00PM)


IV. 2015 GLOBAL AD PRODUCTION TRENDS: BEST PRACTICES & COST OPTIMIZERS (1:00–2:00PM)
Every year, Advertising Production Resources tracks the most exciting trends in global ad production. Jillian Gibbs, CEO & Founder, and Alex Blum, Chief innovation officer - APR Global, will discuss best practices, cost optimizers and trends, including using drones, working with social influencers, in-house video production, and creating disposable content, to name a few. There will be time for discussion to detail how you can employ some of these trends in your work.

Speakers:
Jillian Gibbs, CEO & Founder – APR Global
Alex Blum, Chief Innovation Officer – APR Global


V. MEMBER ROUNDTABLE DISCUSSION: FUTURE OF SAG-AFTRA CONTRACTS (2:00–2:30PM)
Representatives from Reed Smith will join us for a lively discussion on the future of SAG-AFTRA contracts for client-side marketers and agencies. A recent article in Ad Age, Disquiet on the Set as Shops Try to Ignore Elephant in the Room: SAG Contracts, highlights some of the challenges client-side marketers and agencies are facing and what may come to fruition when the contract is renegotiated in February.

Facilitators:
John Lick, ANA Production Management Committee Co-Chair
Valerie Light, Manager, Broadcast Production – Verizon Communications & ANA Production Management Committee Co-Chair
Stacy Marcus, Partner – Reed Smith LLP
Douglas Wood, Partner – Reed Smith LLP