Production Management

This event is available to production consultants. If you work at a production consultancy and wish to attend this event, please contact Peter Kenigsberg (pkenigsberg@ana.net) to complete your registration.

I. NETWORKING BREAKFAST (9:30 – 10:00a.m. ET)

II. WELCOME AND INTRODUCTIONS (10:00 – 10:20a.m. ET)

III. MEMBER ROUNDTABLE DISCUSSION: SUSTAINABILITY IN THE PRODUCTION PROCESS (10:20 – 10:50a.m. ET)
Join us for a roundtable discussion between Production Management Committee members and production consultants about the key pillars of production sustainability. From brief through post, how do you hold your internal team and external partners accountable on their sustainability goals? In this precursor to a larger conversation about post-production sustainability, share your thoughts on setting, monitoring, and scaling sustainability goals for your production efforts. 

Moderators:
Brendan O'Malley, Sr. Manager, Broadcast Production – Verizon and Production Management Committee Co-Chair
Kristin Schaack, Sr. Manager, Creative Producer – Target and Production Management Committee Co-Chair

IV. MCDONALD'S: THE IMPACT OF IN-HOUSE PRODUCTION (10:50 – 11:30a.m. ET)
Experienced production manager for Creative Services at McDonald’s, Maddie Ramirez, takes us behind the scenes of McDonald's in-house production work with several case study examples of their latest projects. Learn more about the structure of McDonald’s in-house production team, their capabilities, and how they contribute to the marketing goals of the larger organization. 

Speaker:
Maddie Ramirez, Production Manager/Producer, Creative Services – McDonald's

V. BREAK (11:30 – 11:45a.m. ET)

VI. BAYER: DECOUPLING PRODUCTION FROM EXTERNAL PARTNERS (11:45a.m. – 12:25p.m. ET)
Recently making the switch from procurement to production, Jennifer Reeder, now Bayer’s director of in-house content production, is tasked with decoupling production away from prior external agency partners to establish dedicated capabilities in-house. Get to know the journey of the first sixth months of this transformation, the lessons Bayer has learned along the way, and what the future holds for their in-housing journey. 

Speaker:
Jennifer Reeder, Director, In-House Content Production North America – Bayer

VII. COSMO STREET: BEST PRACTICES IN POST-PRODUCTION SUSTAINABILITY (12:25 – 1:05p.m. ET)
In partnership with Green the Bid, Cosmo Street have developed a post-production sustainability manual, a series of actionable steps toward establishing sustainability goals and enforcing them consistently across all external agency partners. Learn more about the common but ill-advised behaviors that negatively affect sustainability in the post-production process (for example, single-use hard drives), the cost savings that come with thinking sustainably, and how to track progress with regular reporting. 

Speakers:
Jaclyn Paris, Head of Development – Cosmo Street
Yvette Cobarrubias, Managing Partner, Executive Producer – Cosmo Street

VIII. NETWORKING LUNCH (1:05 – 2:00p.m. ET)