Advertising Production Management

NETWORKING BREAKFAST (9:00 – 9:30)

INTRODUCTIONS (9:30 – 9:45)


I. 3D PRODUCTION IN CINEMA  (9:45 – 10:45)
Over the past two years, National CineMedia has worked with brands like Coke, Samsung, Sprint; Lexus, and Best Buy to create and execute 3D efforts on their national big-screen network.  In total, NCM has now executed approximately 30 3D campaigns and has gained a lot of learning and experience which enables them to share and assist more brands down the path of national, scalable 3D advertising.

This session will look at 3D from both a creative production standpoint.  We will discuss both the benefits and challenges with the 3D creative process including costs, production aspects and context these points with the potential incremental impact effectiveness  of 3D.  The session will cover creative tips for success as well as basic production insight that will demystify the process and highlight the simplicity and low cost alternatives that may have previously dissuaded a brand from considering 3D in a marketing plan.

Speaker:
Cliff Marks, President, Sales & Marketing – National CineMedia
Ken Venturi, Chief Creative Officer, EVP – National CineMedia


II. MEMBER ROUNDTABLE DISCUSSION/WORKING LUNCH:  STATE TAX INCENTIVE WHITE PAPER (11:00-1:30)
The ANA in conjunction with ANA Production Committee members has created a white paper taking a position on the benefits of state tax incentives, process and who the money belongs to (clients).  In this session, we will review this white paper as well as discuss the position of the AICP on this issue and the controversy about the state tax incentive.  Alarming and rapidly advancing trend that is negatively impacting a crucial savings source for clients.  Need all members to weigh in to understand the breadth of the impact of this issue on current and future productions.


III. TO BE, OR NOT TO BE A COMMERCIAL AND OTHER ISSUES FOR THE  SAG-AFTRA COMMERCIALS CONTRACT NEGOTIATIONS (1:30-2:30pm)
The debate is underway and going to get a lot hotter before the current collective bargaining agreements with SAG and AFTRA expire in March 2013. While there will be many issues on the bargaining table, one of the most important will be whether the current definition of a commercial should be changed and whether more digital content will be captured as covered media. The advertising industry will most certainly resist such change as much as the unions will want it. That makes for a very volatile negotiation.  Find out whether your production is on the cutting edge or the cutting room floor and how this will affect your future production budgets, cost savings, etc.

Speaker:
Stacy Marcus, Associate – Reed Smith