Production Management Committee Meeting

THIS MEETING IS OPEN TO PRODUCTION CONSULTANTS. IF YOU ARE A PRODUCTION CONSULTANT AND WOULD LIKE TO ATTEND, PLEASE CONTACT PETER KENIGSBERG (pkenigsberg@ana.net) TO COMPLETE YOUR FREE REGISTRATION.

I. WELCOME AND INTRODUCTIONS (11:00 – 11:10a.m. ET)

II. MEMBER ROUNDTABLE DISCUSSION: INFLUENCER CONTRACTING FOR COMMERCIAL PRODUCTIONS (11:10 – 11:45a.m. ET)

What is your influencer strategy? Are you contracting influencer partners for your commercial productions in a way that balances equitable pay for the influencer and full protections for your coveted brand IP? This is a critical roundtable discussion for those eager to make influencers apart of their production strategy as you begin 2025 planning.

All roundtable discussions of the Production Management Committee are open to full audience participation. Come prepared with your questions and best practices and look forward to an engaged discussion with peers across industries.

Moderators:
Brendan O’Malley, Senior Manager of Broadcast Production – Verizon and Production Management Committee Co-Chair
Kristin Schaack, Senior Manager, Creative Producer – Target and Production Management Committee Co-Chair

III. NORTHWESTERN MUTUAL: THE HEROES OF THE CREATIVE STUDIO (11:45a.m. – 12:20p.m. ET)
Molly Kaye doesn’t just work at the Creative Studio at Northwestern Mutual. As she says, “I get to lead a talented team of art directors, writers, directors, producers, editors, and animators.” Since joining the company 12 years ago, Molly has been orchestrating the growth of Northwestern Mutual’s internal production capabilities. Today, with assistant director Lee Odeja, her team operates out of state-of-the-art production facilities in Milwaukee and New York. Learn what it takes to not only have a multi-site production facility, but to build a team that loves what they do.

Speakers:
Molly Kaye, Senior Director, Creative Studio – Northwestern Mutual

IV. BREAK (12:20 – 12:25p.m. ET)

V. ANA INFLUENCER PAY EQUITY GUIDE WITH BELLE COMMUNICATIONS (12:25 – 1:00p.m. ET)
In November 2023, the ANA, 4As, PR Council, and their members partnered on the first industry collaboration of its kind to address the lack of transparency within the influencer marketing supply chain and the reported pay gap between white and BIPOC influencers. The guide offers an actionable roadmap for marketers committed to equitable compensation and greater transparency in the $34 billion influencer industry. Megumi Robinson of Belle Communications also supported the Equity Guide and its notes on influencer contracting. 

Speaker:
Megumi Robinson, Vice President – Belle Communications