Nonprofit Organizations Committee Meeting
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- I. Welcome & Introductions - Committee Co-Chairs (2:00 – 2:05 pm, ET)
- Alissa Randall, CMO | Step Up For Students
- Laura Thornton, VP, Marketing & Engagement | Children International
- II. Sharing an Ultra-Modern Approach to Data Hygiene and Why It Matters (2:05 -2:30 pm, ET)
- To win on constituent experience (CX) and optimize outreach efforts, data from all data sources must be in one place, in its native state, clean, associated, current, and trusted by the organization. While this has been a monumental effort over the past years, in 2020, a new data preparation paradigm emerged because of the efforts of a highly credible team committed to an open-source project. Their contributions are changing the game for how businesses can now approach data hygiene and data integrity with efficiencies unobtainable a couple of years ago.
- Presenter: Kim Addington | Founder, Managing Member | Data Ramp LLC
- III. ANA Advances Industry Growth through Accountability and Self-Regulation (2:30 – 2:40 pm, ET)
- As a leader in self-regulation, ANA’s accountability programs help businesses build brand and consumer trust. Learn about ANA’s robust accountability tool kit to assist you in taking your marketing program to the next level:
- Guidelines, guidance, ethics alerts and reporting
- Data hygiene and compliance tools (DMAchoice, Deceased Do Not Contact list, Caretaker List, etc.)
- Mediation and compliance programs (Privacy Shield, Digital Advertising Alliance compliance arm)
- Knowledge-sharing and connecting with peers (Ethics Policy and Review Committees)
- Presenter: Lisa Brown Shosteck | Consulting Director, Center for Ethical Marketing & Privacy Shield | ANA
- IV. Cybersecurity Best Practices for Organizations in 2022 & Beyond (2:40 – 3:05 pm, ET)
- In the coming years, cybercrime will continue to grow. In fact, it’s estimated that by 2022 there will be 28.5 billion networked devices around the world, up from 18 billion in 2017.Today cybercriminals are increasingly able to cover their tracks, hide in the cloud, hide in their own countries, manipulate the infrastructure of the web, and exploit complex vulnerabilities. Organizations of all sizes will continue facing new threats on a daily basis—phishing scams and malware being the most common ones. Both can be devastating to unprotected establishments. To help you avoid becoming another cybercrime statistic come listen on what your role as a data steward can be in stopping these situation from occurring.
- Presenter: Dennis Dayman | Chief Information Security Officer | Proofpoint
- V. Member Roundtable Discussions: Topics (3:05 – 3:25 pm, ET)
- Engage your fellow committee members in open discussion around evolving issues and current challenges with Data Hygiene and Data Security. Come prepared to share! This is your opportunity to ask questions!
- Data Hygiene
- Data Security
- Regulatory Updates
- Facilitator: Senny Boone | Senior Vice President, Nonprofit Federation and Accountability | ANA
- VI. Closing Remarks Wrap up (3:25 – 3:30 pm, ET)
- Senny Boone | Senior Vice President, Nonprofit Federation and Accountability | ANA