Marketing Operations and Transformation Forum

I. WELCOME & INTRODUCTION (11:00 – 11:05AM ET)

II. MEMBER ROUNDTABLE DISCUSSION (11:05 – 11:35AM ET)
In our inaugural meeting of the Marketing Operations and Transformation Forum, you can guide the conversation and set the stage for future sessions. Come prepared to ask questions, share your experiences, and speak with other marketing operations colleagues openly about your day-to-day challenges and opportunities.

Moderator:
Beth Nagle, VP Marketing Operations – E & J Gallo Winery

III. MARKETING OPERATIONS: FROM MISFITS TO MODERNIZERS, ORCHESTRATORS, PSYCHOLOGISTS, AND SCIENTISTS (11:35AM – 12:15PM ET)
The role of marketing operations professionals has undergone a dramatic transformation. Marketing operations is now a strategic advisor to not only the CMO, but also a key cross-functional partner. Operations professionals are often managing complex campaigns across all channels and finding solutions themselves from the expanding technological landscape. Milton Hwang, Principal at Mission MarTech, will join the meeting to explain the evolving role of marketing operations.

Speaker:
Milton Hwang, Principal – Mission MarTech

IV. BREAK (12:15 – 12:20PM ET)

V. OPERATIONALIZING MARKETING INNOVATION (12:20 – 1:00PM ET)
The ecosystem out of which marketers must drive innovation and impact is more complex than ever before. Shifting one business metric in the right direction may depend upon the orchestration of priorities, people, processes, and technology across many teams. Onward Imagine and LeapPoint, two boutique consultancies specialized in advancing marketing capabilities for the world’s best-known brands, explore how Operations leaders can serve a role in systematically organizing talent, technology and resources across functions to facilitate an “always ahead” approach to marketing.

Speakers:
Brendon Derr, SVP – Onward Imagine
Jennifer Krempa, Head of Global Delivery – LeapPoint