Media Leadership, West Coast Chapter

NETWORKING BREAKFAST (9:00 – 9:45AM)


INTRODUCTIONS & NETWORKING "FIRESTARTER" SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


I. RED BULL: WELCOME & OVERVIEW (10:00 – 10:15AM)
Red Bull Media House is a multi-platform media company with a focus on sports, culture, and lifestyle. As an umbrella brand, Red Bull offers content across media channels as diverse as TV, mobile, digital, audio, and print, with core media offerings that appeal to a global audience. In this session, they will give us a brief overview of some of the successes they have recently seen and an overview of how they work.

Speaker:
Brian Owens, Executive Vice President and Chief Marketing Officer – Red Bull


II. HYUNDAI: ENGAGING WITH TODAY’S CONSUMERS (10:15 – 11:00AM)
What does the future of car buying look like? Hyundai has responded to today's consumer demands with several new pledges to U.S. buyers aimed at transparency and convenience. In this session, Paul Imhoff, Director, Marketing Communications – Hyundai Motor America and Marisstella Marinkovic, SVP, Managing Director, Brand – INNOCEAN USA will share how the brand has leveraged their media strategy to better engage with car buyers of today.

Speakers:
Paul Imhoff, Director, Marketing Communications -  Hyundai Motor America
Marisstella Marinkovic, SVP, Managing Director, Brand - INNOCEAN USA


III.  SAMBAZON:  CONTENT MARKETING CASE STUDY (11:15-12:00PM)
Sambazon is a company that makes açaí-based food and beverages. All Sambazon products are USDA Certified Organic, Non-GMO Project Verified, gluten free and fair trade. In this session, Laura Elliott, Marketing Director – Sambazon, will share some recent content marketing work they have done specifically around millennials and gen Z.

Speaker:
Laura Elliott, Marketing Director – Sambazon


LUNCH (12:00-12:30PM)


IV. VERIZON “FIND THE 8” – SNAPCHAT’S FIRST-EVER AR SCAVENGER HUNT (12:30-1:20PM)
To hype Verizon’s iPhone 8 launch in September, Verizon partnered with Snap to co-create their first-ever unlockable augmented reality scavenger hunt. The grand prize: an iPhone 8, with exclusive AR lenses along the way. Come see how Verizon used real-time data and technology to strategically design an engaging user experience that delivered a social-first brand story and drove business results.

Speaker:
Albert Kim, Director, Connections - R/GA


V. MEMBER ROUNDTABLE DISCUSSION: TOP MEDIA ISSUES (1:20-2:00PM)
So many important issues and so little time!  In this ANA member roundtable, we will ask the Committee to share their thoughts on the following media issues and discuss topics. Key topics will include: 

1. Programmatic/Agency Trading Desks
2. Native Advertising
3. Measurement
4. Data/Media Attribution
5. Global Media Management
6. Media Agency Management
7. Mobile
8. Branded Content

Facilitators:
Michael Kelly, Senior Influencer Program and Social Media Manager, Plantronics, Inc. and ANA Media Leadership, West Coast Committee Chair
Meghan Medlock, Senior Director, Committees and Conferences – ANA