Digital Asset Management (DAM) – Trends, Innovations & the Impact of AI

I. Welcome & Introductions

John Hardy
SVP – MarTech
ANA

II. Committee Overview 

III. Digital Asset Management (DAM) – Trends, Innovations & the Impact of AI

Presented by:

David H. Lipsey
Principal Consultant, Advisor, Author, Lecturer and Global Chair

David H. Lipsey will lead a presentation and discussion about the current "state of the state" in Digital Asset Management and its role as a component of the content automation supply chain. His fluency in this field is well known through his nearly twenty-year role as Global Chair of the Henry Stewart DAM conferences, Co-Founder and Co-Academic Director of the Rutgers University Professional Certification in Digital Asset Management and Advanced Creative Operations and is a sought-after strategic consultant for clients and vendors alike.

David is the Principal Author of the DAM Capability Model, an industry-grounded benchmarking tool designed to help create a roadmap for innovation in digital and further organization design and talent development for your fields of interest. He will include a presentation about this industry-leading tool with us. 

IV. Hilton and the Modern Content Supply Chain 

Presented by:

Liana Cave
Senior Director Content Orchestration
Hilton

Hear about Hilton’s journey to creating a global digital content supply chain that supports complex personalization via customer journey mapping, composable creative assets and dynamic creative optimization in 21 languages.  You’ll learn how they work with technology partners to build the required functionality to enable their advanced requirements, and how they focus on organization design, talent development and creating optimal workflows to support their ambitions to be a leader in modern content orchestration. 

V. Roundtable Discussion with Q&A 

VI. Closing Remarks, What's Next? 

John Hardy
SVP – MarTech
ANA