Marketing Futures
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NETWORKING BREAKFAST (9:00-9:30AM)
INTRODUCTIONS (9:30 - 9:45AM)
I. DIGITAS: Exploring AI-Born Creativity (9:45 – 10:30AM)
New technologies are rapidly expanding our known universe of creativity. New models of participatory storytelling, new forms of digital grammar, and mind-bending new tools are available to us. In this session, Adam Buhler, SVP/Experiential Lead at Digitas North America, will lay out a vision for the possibilities of A.I. as an art form and a creative tool. We’ll examine three facets of this technology landscape: participatory immersion, the mirrorverse, and generative AI. The session will close by weaving these three strands into a whole, exploring what this new technology means for the content that brands can create.
Speaker:
Adam Buhler, SVP/Experiential Lead, – Digitas
II. CAMPBELL SOUP: DIGITAL TRANSFORMATION CASE STUDY (10:30AM – 11:15AM)
Over the last several years, Campbell's has been on a digital transformation journey. In this session, hear from James Gilbert, Director of Digital Transformation at Campbell Soup, as he shares insights on the journey from Vision to Strategy to Execution, as well as lessons learned along the way.
Speaker:
James Gilbert, Director of Digital Transformation – Campbell Soup
III. COMMITTEE ROUNDTABLE DISCUSSION (11:15 – 11:45AM)
We will discuss the emerging trends that will impact marketers now and in the future including AI, the future of retail, AR, VR, and more.
Moderator:
Molly Knol, Director – ANA
LUNCH (11:45AM – 12:15PM)
IV. LEVERAGING NEUROSCIENCE TO OPTIMIZE CREATIVE (12:15 – 1:00PM)
Join Dr. Carl Marci, Chief Neuroscientist at Nielsen, as he shares insights and real-world examples to demonstrate the role neuroscience can play in developing and optimizing creative.
Speaker:
Dr. Carl Marci, Chief Neuroscientist - Nielsen Consumer Neuroscience
V. Digitas Technology Lab Tour and Demos (1:00 – 2:00PM)
ANA Marketing Futures Committee members will be given demos from Digitas' Technology Lab. The technology lab is a place where Digitas staff can use emerging technology to experiment, inspire, educate, and push their thinking about what's possible. Attendees will explore VR (Virtual Reality), AR (Augmented Reality), Internet of Things (IoT), etc.